Today: January 22, 2019, 12:48 am
Advertising & Marketing

What do you do when traditional marketing fails?

when traditional marketing fails?
when traditional marketing fails?
Marketing professionals attending a new course from training leaders Glomacs in Dubai this week learn how the internet, smartphones and social media have changed marketing forever – and what to do about it. 2017-09-12 07:43:53
Marketing Communications looks at the changes in customer behaviour that have come about during this century as predicted by the Cluetrain Manifesto in 1999 and at the tools and techniques that the combined efforts of marketing and communications use to master the changed environment.

“Although the changes are already plain to see, still many organisations have not adequately responded” cl aims PR leader and international trainer, Derek Prior, “this is increasing marketing costs while decreasing effectiveness.

Among the topics on offer are:

• Strategic Branding and Brand Loyalty

• Internet Marketing

• Search Engine Optimization (SEO)

• Blog Marketing/Influencer Marketing

• Content Marketing

• Storytelling

• Relationship Marketing

• Touchpoint Theory/Moments of Truth

• Advanced problem-solving in new and creative ways

Together they provide a powerful toolkit to integrate paid for promotion and editorial content to engage prospects and customers.

Appropriately, the course finishes with a proven method to accurately measure the Return On Investment (ROI) of marketing communications. Many of the examples shown have an ROI in the thousands of percent! Finance directors, prepare to be impressed.

If you only take one communication seminar in the next 5 years, make it this one because it will change the way you think and approach your work.

The training is being delivered through a combination of presentations, group discussions and group exercises. Delegates will be encouraged to ask questions as the training seminar progresses relevant to their own backgrounds and company requirements. The training seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous five days.

Key Organisational Impacts

Greater value for money from communications campaigns
PR or Marketing content which will build reputation and brand
More data-driven and effective communication
An in house resource capable of organising world-class communication
Staff better able to generate significant ROI from social communications
Get better value from your marketing and PR spend

key Personal Impacts

Know how the communications process works with insight from current psychological thinking
Positively influence your organisation’s PR and marketing systems
Ability to use a wide range of communications tools
Understanding of the principles of integrated communicatons
Use above, below, through and on the line effectively
Ability to use analytics and evaluation to demonstrate the value of your work

If you have missed one of these finest trainings and still considering, contact one of GLOMACS competency counselors to guide you further. Be it for the upcoming week or a schedule elsewhere, the team is just there to assist you 24x7.

Link to Course Details:

Link to Contact Details:

35th Floor, Business Central Towers, Tower A

Dubai Media City

Dubai, U.A.E

P.O. Box 74653

Tel: +971 (04) 425 0700

Fax: +971 (04) 425 0701


WhatsApp: +97155-8601246

GLOMACS Training is one of the world’s leading training & development firm. By providing continuing professional training on various industry relevant topics, we help clients meet their training needs. Our expertise includes training topics on Management & Leadership, Strategy & Planning, Public Relations & Customer Service, Office Administration, Sales & Marketing, Human Resource Management, Learning & Development, Quality and Productivity, Project Management, Purchasing, Logistics & Supply Chain Management, Contracts Management, Finance & Budgeting, Electrical Engineering, Mechanical Engineering, Maintenance Engineering, Instrumentation & Process Control, Health, Safety & Environment, Oil & Gas Technology, Civil & Construction Engineering. Headquartered in Dubai, GLOMACS run programmes in Amsterdam, Budapest, Geneva, Istanbul, London, Marbella, Paris, Prague ,Vienna, California, Houston, Miami, New York, Toronto, Abu Dhabi , Doha, Dubai, Jeddah, Kuwait, Muscat, Hong Kong, Jakarta, Kuala Lumpur, Singapore.

GLOMACS Trainings are designed to unlock the Potential of Real People in Real Situations. People need Emotional Investment and they also need to feel time is being invested in them & GLOMACS Training is a great way of doing that.

Press Information
35th Floor, Business Central Towers, Tower A

Dubai Media City

Dubai, U.A.E

P.O. Box 74653

Tel: +971 (04) 425 0700

Fax: +971 (04) 425 0701

WhatsApp: +97155-8601246

Susan Collie
Business Development Manager
+971 (04) 425 0700

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