Today: March 25, 2017, 1:01 am
  
Advertising & Marketing

Voting for Superbrands 2017 has commenced

The voting process to choose the brands in the UAE which will be recognised and honoured as a Superbrand 2017 has commenced.
UAE Superbrands 2016
UAE Superbrands 2016
PR-Inside.com: 2016-12-07 07:17:38
Dubai, UAE, December 7, 2016: Superbrands, the independent authority and arbiter of branding, announced that the voting process to choose the brands in the UAE which will be recognised and honoured as a Superbrand 2017 has commenced.

Superbrands is by invitation only, and the brands which have been successfully graded or voted through independent research and the stringent Superbrands Council selection processes can participate in the Superbrands Programs. Speaking on the stringent selection and voting process, Mr Mike English, Director, Superbrands Middle East, said, “The Superbrands programme identifies those brands which have captured the imagination of the general public. We do this by compiling a list of every brand available throughout the whole country. This list is has over 10,000 brands on it which has to be whittled down to make the process easier to manage. This is done by our Superbrands Council who create a shortlist of brands that the public are invited to vote for. We put the shortlist online and then invite the CEO and Marketing Director of all the shortlisted brands to score the other brands on the list.”


Once the online voting process is complete, the results are compiled and the brands that scored in excess of 80% are awarded the accolade of Superbrand. “The winning brands are invited to a Gala Tribute Event where they receive their trophies. We also compile a beautiful coffee table book which tells the stories behind the success of each winning brand and serves as a permanent reminder of the brands' achievement. To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status,” said Mr. English.

2017 marks the thirteenth edition of the Superbrands programme in the UAE which is considered the ‘Oscars of Branding’ by the corporate world and is the culmination of six months of stringent evaluation and voting by the Superbrands Council members and through the online poll.

Competition among UAE brands to be a Superbrands is fierce. In 2016, more than 1,500 leading brands in the UAE were scored. Of the total number of Brands that were considered, only a select few made the cut to be recognised and awarded the Superbrands title.

“Every year we are excited to see more local brands making it to the Superbrands list including some new entrants. At Superbrands we want to support and encourage local home-grown brands to compete with the big international names,” concluded Mr. English.

Brands who believe that they deserve to be considered to be a Superbrands can send their inquiries to Alex Bibi, Brand Liaison Director, Superbrands UAE at alex{at}superbrandsmena{dot}com.

Press Information
Superbrands
Conrad Offices, 19th Floor, Sheikh Zayed Road, Dubai

Sharon Divan
PR
+97143827880
email
uae.superbrandsmena.com/


# 461 Words
Related Articles
More From The Author
China Homelife Dubai 2016 Exhibition Opens with [..]
China Homelife Dubai 2016 is now open to visitors at the Dubai World Trade Centre. At a grand opening ceremony, [..]
AXILSPOT Expands Operations To The Middle East [..]
AXILSPOT, a global vendor in enterprise wireless networking, announced the launch of its operations in the Middle East and Africa [..]
9 Simple Security Steps to Stay Safe [..]
“The holidays are a heightened time when cybercriminals are using clever phishing emails scams that look like special offers [..]
Windows Shopping: 7 Threats To Look Out [..]
Thanksgiving, Black Friday, Cyber Monday, Christmas. There’s a lot of shopping to be done between now and the end of [..]
China Homelife Exhibition Returns to Dubai with [..]
China Homelife Dubai Exhibition 2016 scheduled to take place on December 5 – 7 at Dubai World Trade Centre confirms [..]
 
More From Advertising & Marketing
Is Indago Digital’s Virtual Tour Barking Mad [..]
This week, Indago Digital, a Sydney-based digital marketing agency and one of AFR’s Fast Starters in 2016, launched their Google [..]
Amazing Challenges for Charity Like Walk the [..]
Want to change the lives of the world’s most vulnerable children? Are you looking for a children’s charity that offers [..]
Hotel in Immingham as well as Scunthorpe [..]
Do you have a business conference to attend in the Lancashire area? Perhaps you’re visiting the Immingham area and want [..]
Southampton Lettings and Property Management around Southampton
Are you looking to move into the Southampton area? Perhaps you’re starting University there and need student accommodation? For [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.