PR-Inside.com: 2017-08-30 01:28:12
Brand sponsorships for music festivals, tours and venues are a billion-dollar business. Marketing teams can use the buzz of music festivals to represent brands, increase brand awareness and improve sales. To get your brand noticed Australian agency Promo People has brand ambassadors and premier promotional staff that can manage everything from a simple flyer distribution to brand activation and hosting of corporate events.
Music festivals are increasingly becoming marketing hubs, jostling for space and loud advertising noise, to engage with casual fans and hardcore festies. To engage potential customers and deliver the brand’s message to thousands of concert goers Promo People has the people and ideas that can reach a captive audience with new technology and tricks. The company has been supplying talent nationwide with offices in Melbourne and Sydney.
Being on the ground and launching products increases the appeal and demonstrates to fans that the brand is part of them. In a concert environment this involves an attempt to create a relationship in the real world, where both the consumer and the brand get to interact. At a very basic level, this means giving away free stuff. Promo staff can dress the part and give away free samples, speciality cocktails, handout information, sign people for mailing lists etc.
At a more elaborate level, Promo staff can set up and manage shaded or air-conditioned rooms featuring photo booths, phone charging stations and exclusive viewing platforms. Backyard parties with DJs, before and after concert makeovers, hair braiding, and temporary tattoos are some of the ways brands can utilise Promo staff for a cool brand presence.
Tapping into festivals means higher expectation from the brand. Achieving a balance of being seen too much and not distracting from performances Promo People can collaborate directly with the marketing team and agencies to deliver the brand’s message by creating spaces that attendees will like and will fit into the festival’s mood.
Promo People can provide effective small or large teams that can provide quality interaction. Costumes, stunts, giveaways using intelligent brand ambassadors who undergo in-depth training to communicate effectively is one of the most cost effective ways of educating customers and creating and image. Companies can create social engagement by partnering with festivals that match their brand and can use opportunities for cross-promotion throughout the year.
For quotes and staffing inquiries Promo People call 03 9939 0966. For more information: www.promopeople.com.au/