Today: August 24, 2017, 8:50 am
  
Business

Success Case Study: Lenor Honkaku Shoshu - High-impact relaunch of functional fabric conditioner

New Consumer Goods market report from GlobalData: "Success Case Study: Lenor Honkaku Shoshu - High-impact relaunch of functional fabric conditioner"
Success Case Study: Lenor Honkaku Shoshu - High-impact relaunch of functional fabric conditioner
PR-Inside.com: 2017-05-19 17:10:59
Success Case Study: Lenor Honkaku Shoshu - High-impact relaunch of functional fabric conditioner is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind Procter & Gamble's new functional fabric conditioner, which has been highly successful in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.


Japan's fabric conditioner market is growing, with increasing competition. Combining functionality featuring hygiene benefits and experimenting with perfume-like scents in fabric conditioners are tactics used by many brands to differentiate themselves from the competition. The value of the market has been growing steadily in the past few years, being worth JPY64.4bn ($590m) in 2016.

Report Scope

* Lenor Honkaku Shoshu is a fabric conditioner specializing in odor neutralization. It features a technology claimed to use a chemical reaction that neutralizes odor when clothes are slightly rubbed or tapped.
* Japanese consumers are notably influenced by product performance claims, and Lenor Honkaku Shoshu's functionality claims are appealing to them.
* Lenor's brand communication is clear to consumers, which helps consumers to identify what to buy.
* Japan's laundry market shows that laundry products can be developed to be more like personal care products to cater to consumers' various needs.

Full Report Details at
- www.fastmr.com/prod/1279095_success_case_study_lenor.aspx?afid=7 ..

Reasons to Get this Report

* Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
* Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
* Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
* Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies Mentioned in this Report: Procter & Gamble, Lion Corp., Kao Corp.

Report Table of Contents:

Table of Contents

About Successes & Failures Case Studies

Summary: Bulldog Skincare

What?

Why?

Take-out

Appendix

About GlobalData

GlobalData is a leading provider of global business intelligence including market, competitor, product and customer information. It provides in-depth research, analysis, data and forecasts through a range of interactive online databases, reports and management briefings. GlobalData has a large team of experienced research and analysis, consulting, and marketing experts. It has a global presence, including key offices in the US, Europe and Asia. The group has over 50 years of experience of delivering market intelligence data and analysis and a highly experienced senior management team. View more research from GlobalData at www.fastmr.com/catalog/publishers.aspx?pubid=1015&afid=701

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

Press Information


Published by
Bill Thompson
18008448156
e-mail
www.fastmr.com



# 550 Words
Related Articles
More From The Author
New Study: Global Anti-Foaming Agents Market 2017-2021
Anti-foaming agents are chemical additives that minimize and stop the formation of foam. They are mainly used in industrial process [..]
New Report Available: AtriCure Inc (ATRC) - [..]
Summary AtriCure, Inc. (AtriCure) is a medical device company which carries out the development, manufacture and sales of cardiac [..]
New Market Research Report: Interstitial Cystitis - [..]
Global Markets Direct's latest Pharmaceutical and Healthcare disease pipeline guide Interstitial Cystitis - Pipeline Review, H1 [..]
Global Humidifiers Market 2017-2021 - New Study [..]
A humidifier is a device that helps to regulate the humidity level in enclosed spaces and add moisture to the [..]
Report Published: "BRIC Aesthetic Lasers and Energy [..]
GlobalData's new report, "BRIC Aesthetic Lasers and Energy Devices Market Outlook to 2023", provides key market data [..]
 
More From Business
Weifa ASA: mandatory notification of trade and [..]
Weifa ASA - mandatory notification of trade and disclosure of shareholding Reference is made to the announcement from Karo Pharma [..]
Weifa ASA: Karo Pharma AB announces a [..]
Karo Pharma AB announces a recommended voluntary cash offer to acquire all shares in Weifa ASA             · Cash [..]
SDRL - Seadrill Limited Announces First Quarter [..]
Highlights Revenue of $577 million  Operating loss of $100 million  EBITDA of $264 million  97% economic utilization Reported [..]
Karolinska Development - Interim Report (January-June 2017) [..]
STOCKHOLM - August 24, 2017. Karolinska Development AB (Nasdaq Stockholm: KDEV) will publish its Interim Report - January-June 2017 [..]
Leasinvest Real Estate SCA: Half-year financial report [..]
Highlights first half-year 2017 Redevelopments Montoyer 63 and Treesquare in Brussels and Strassen in Luxembourg on schedule The [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.