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Social Science Experiment Proves Not All Political Protesters Are What They Seem

Our latest research experiment shows that people are going to protests in exchange for a fee which indicates that many of the protesters do not have a genuine interest or reason for all the negative energy they expend during the activity.
Political protester
Political protester 2016-11-18 21:34:11
This research was initiated taking cues from the methods and tactics of great social influencers such as Edward Bernays who were able to change opinions on a mass scale through the use of propaganda and media influence. Edward Bernays, an Australian-American pioneer, popularly known as “the father of public relations,” is a pioneer in the field of public relations. He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. His ideas and that of his likes who were able to make a significant impact in history using the media and journalists as powerful tools are today influencing our views on protests.

With so much energy being expelled in the anti-Trump protest, an experiment was formulated using social science to see if all the anger and other negative energies exerted can (financially) benefit the person who they are protesting against. To conduct the experiment, the website was designed and advertised on Craigslist for people who are interested in working as protesters to send in pictures of them protesting with their signs. The website was also posted on subreddits which attract anti-Trump individuals with money.

The result from this simple, yet important experiment was overwhelming. Within a short time of posting the ads, both people who want to work as protesters and many who want to hire protesters started placing orders. While individuals who were interested in becoming protesters started sending in their details, those who wanted to hire protesters were already forking over their credit card numbers with specific details as to locations, number of hours and even demographics.

The fact that people go to protests in exchange for a fee and that others hire protesters is an indicator that a lot of protesters (many of whom mentioned that they have already done such work in the past) may not have a genuine interest and reason for all the energy they expend at all. And this goes a long way to show that not everything is as it seems.

-Gil Rozenblatt

Media Contact

Gil Rozenblatt


The Wiser Consultancy is a WiserOps, Inc. Company.

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The Wiser Consultancy
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Gil Rozenblatt
Managing Director

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