Today: March 26, 2017, 9:17 am

Recent Study: Microwaves in Vietnam

Fast Market Research recommends "Microwaves in Vietnam" from Euromonitor International, now available 2014-08-16 08:18:00
Following the rapid rate of urbanisation, consumers are becoming busier working in big cities, which leads to a rising consumption of frozen foods. Microwaves appears to serve consumers well in terms of its ability to cook and defrost these foods in a rapid manner. Consequently, the category recorded spectacular double-digit growth during the review period. Its volume growth in 2013 was slower in comparison with the review year average, although it was higher than 2012's volume growth rate of 8%.

Competitive Landscape

Sharp Electronics (Vietnam) Co Ltd dominated the competitive landscape with 27% volume share, followed by LG Electronics Vietnam Co Ltd with 19% and Haier Electrical Appliances Vietnam Co Ltd with 16%. In microwaves in particular, Sharp Electronics has always been well-known as not only the pioneer but also one of the most reliable microwave players. Its prestigious history of the first Japanese manufacturer to mass produce microwave ovens gives rise to its popularity.

Full Report Details at

Industry Prospects

Over the forecast period, microwaves is expected to grow by a volume CAGR of 8%, while its constant value CAGR is predicted to reach 1%. Regarding the review period volume CAGR of 14% and constant value CAGR of 10%, this is quite a significant downward trend. However, in comparison with other consumer appliance categories, the prediction for microwaves is still rather positive, which presents continuous demand for microwaves over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Vietnam?
* What are the major brands in Vietnam?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Partial Table of Contents:

Competitive Landscape
Category Data
Table 1 Sales of Microwaves by Category: Volume 2008-2013
Table 2 Sales of Microwaves by Category: Value 2008-2013
Table 3 Sales of Microwaves by Category: % Volume Growth 2008-2013
Table 4 Sales of Microwaves by Category: % Value Growth 2008-2013
Table 5 Sales of Microwaves by Type: % Volume 2009-2013
Table 6 NBO Company Shares of Microwaves: % Volume 2009-2013
Table 7 LBN Brand Shares of Microwaves: % Volume 2010-2013
Table 8 Microwaves by Distribution Format: % Volume 2008-2013
Table 9 Forecast Sales of Microwaves by Category: Volume 2013-2018
Table 10 Forecast Sales of Microwaves by Category: Value 2013-2018
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2013-2018
Executive Summary
Energy Efficiency Labelling Law Places Pressure on Domestic Manufacturers
Consumer Appliances Continues To Grow Yet at A Slower Pace
Lower Inflation Rate Slows Down Unit Price's Growth
Key Players on the Outlook for the Potential Rural Market
Stable Forecast Growth for Vietnam Consumer Appliances
Key Trends and Developments
Compulsory Energy Efficiency Rating Labelling Law Bolsters Fierce Competition Among Foreign Versus Domestic Players
Internet Retailing of Consumer Appliances Remains Small Despite Its Strong Growth
International Manufacturers Still Have Better Competitive Advantages Over Local Manufacturers
Skyrocketing Electricity and Water Prices Drive New Product Developments
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
Table 14 Replacement Cycles of Consumer Appliances by Category 2008-2013
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2008-2013
Table 16 Sales of Consumer Appliances by Category: Value 2008-2013
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013

Full Table of Contents is available at:

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Press Information

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Bill Thompson

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