October 11, 2017 - PARIS - Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces three major initiatives that advance its ambitions to become the market leader in marketing and business transformation.
The first is the creation of Publicis Spine, which fuses together all of Publicis Groupe's data assets, technology, and talent, strengthening the company's unique proposition to drive and link both marketing transformation and digital business transformation. Spine encompasses three core components.
Lisa Donohue will serve as CEO of Publicis Spine. Donohue most recently served as Starcom Global Brand President. She will be succeeded in the Starcom role by John Sheehy, formerly President, Global Clients for Publicis Media. Jason Kodish, currently Global Chief Data Scientist at DigitasLBi, will serve as Chief Data Officer of Publicis Spine, and Steve Simpson, who currently runs Publicis Media's global Analytics and Insight practice, will serve as President of PeopleCloud, with both reporting to Donohue. Donohue will report to Arthur Sadoun, Chairman & CEO of Publicis Groupe and Steve King, CEO, Publicis Media, and Publicis Groupe Directoire member. Sheehy will report to King.
Second, Publicis Groupe will organize its Digital Business Transformation assets within Publicis.Sapient into industry practice verticals. Nigel Vaz will lead Digital Business Transformation efforts for Publicis Groupe, in addition to continuing in his role as CEO of Publicis.Sapient EMEA and APAC. He will be responsible for overseeing the Digital Business Transformation industry practice leaders and delivery teams to ensure that these transversal capabilities work seamlessly to help clients reinvent both their business and their category.
Third, Publicis Groupe is aligning DigitasLBi within Publicis Media and reporting to King. This alignment, gives DigitasLBi, a unique agency hybrid of creativity, media, data and technology, seamless access to additional scalable data and media resources. Michael Kahn will serve as Global President of DigitasLBi, a role that he takes on from Nigel Vaz. Kahn, a digital native, spent the early part of his career at e-commerce start-ups, before joining Performics in 2005, ascending to the role of Performics Global Brand President and growing the agency to 57 markets worldwide.
David Gould, previously Chief Delivery Officer of Performics, will take on Performics Global Brand President duties, succeeding Kahn in this role.
"These moves are the natural next steps in the development of our model, further strengthening capability on both the marketing and business transformation fronts and, importantly, closely interconnecting them, fueled by all of our data expertise," says Sadoun.
"In today's world, brand is the experience and the experience is the brand," says King. "These capabilities will help us unlock that potential for clients, catalyzing their reinvention and growth, and creating a better experience for consumers."
| About Publicis Groupe - The Power of One|
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. Publicis Groupe is organized across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Mediavest | Spark, Blue 449, Performics), Publicis.Sapient (SapientRazorfish, DigitasLBi, Sapient Consulting) and Publicis Health. These 4 Solution hubs operate across principal markets, and are carried across all others by Publicis One, a fully integrated service offering bringing together the Groupe's expertise under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.
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