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Education & Career

Project Laneways Explores Persona Mapping in Change Management Training 2017-08-29 09:47:11
Project Laneways’ change management courses covers crucial areas like dealing with change and its impact on individuals and the organisation, strategies of communication and stakeholder engagement. Persona mapping, a useful tool in change management, is covered at length in change management courses with Australia-based training provider Project Laneways.

For product managers, developers, marketers, designers or for any organisation in transition persona mapping can help visualise needs of the target audience. A persona map is a fictional character that tries to emulate the realistic profile of the target customer. It reflects characteristics like job or role title, personal attributes, goals, motivations, attitudes etc. Communication is at the heart of change management. Towards this end persona management helps understand the requirements of a target audience and creates a profile that reflects their characteristics so that the stakeholder’s needs are met.

Project Laneways’ interactive courses use a mix of presentations, group practical activities, case studies and practice exams based on quality course materials. The partnership style experience assesses training needs and develops formal qualifications for any individual who provides direct change management services to an organisation, wishes to use its techniques to support other disciplines or to those who want to further their knowledge and teach.

As a tool persona mapping is flexible enough to be revised with real data. It can help identify issues and solve problems. Once personas have been developed they become powerful pieces of information that can be used with a wide range of other tools to ensure effective communications strategies. Getting this right in the early stages of a project can ensure successful implementation of change. These persona maps have a domino effect that affects the entire project.

Project Laneways specialises in providing internationally acclaimed PRINCE2, AgilePM, Change Management, Better Business Cases and Programme Management training courses to Australian business professionals. Their courses are recognised and accredited by the International Change Management Institute.

Project Laneways provides leadership and programme management training courses for business professionals throughout Australia. To know more about change management courses in Sydney and Melbourne call 02 82123978 or 03 90389236 or email Their webpage is ..

Press Information
Project Laneways
440 Collins Street, Melbourne, VIC 3000, Australia

03 9038 9236

Published by
Cam Wilkes

# 359 Words
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