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NZ Wine Navigator As Pleased As Kiwis Are About Latest Report on Wine Imports Into US

There was a countrywide ‘swelling of Kiwi chests’ last month with the news that the volume of New Zealand wine imported into the U.S. last year rose 14 percent to 7.3 million cases, while Australian imports fell 11 percent to 16.7 million. Neighbouring Australia could perhaps take a leaf out of New Zealand's book.

 

PR-Inside.com: 2017-05-31 09:16:22
There was a countrywide ‘swelling of Kiwi chests’ last month with the news that the volume of New Zealand wine imported into the U.S. last year rose 14 percent to 7.3 million cases, while Australian imports fell 11 percent to 16.7 million. Neighbouring Australia could perhaps take a leaf out of New Zealand's book.


NZ Wine Navigator also got in on the act, publishing an article on their website www.facebook.com/nzwinenavigator/ titled, “We're sorry (but not really sorry) Australia...looks like the US prefers the quality New Zealand wines. Here's a great piece from Bloomberg Markets: ow.ly/LIOK30aVE1D “ observing that, “Americans are falling in love with pricey New Zealand wines at the expense of cheaper vino from Australia and Argentina.”


The article went on to say, “For New Zealand, the growing demand is a welcome diversification for a country whose exports are dominated by dairy and meat products. The economy grew less than economists forecast in the fourth quarter of 2016 and at the slowest pace since mid-2015 as farm production and food manufacturing contracted.”


As we are all aware, New Zealand's limited production capacity prevents us from sending huge volumes of wine overseas, prompting the industry to target quality over quantity in key markets, and while the country is now the third-biggest importer by value into the U.S. after Italy and France, it is seventh-largest in volume terms with just 5.5 percent of the 132 million cases imported last year.


The value of New Zealand wine shipped to the U.S. jumped 11 percent last year to $400 million, the biggest gain among the top eight importers, and exceeding Australia's earnings there for the first time, according to figures from Gomberg, Fredrikson & Associates. Aussie shipments dropped 8 percent and Argentina's fell 4 percent.


New Zealand is reaping dividends from pushing quality wines at higher prices to the lucrative American market, where drinkers are becoming increasingly discerning. Exports to the U.S. have doubled in the past five years, making it the largest market for producers like Constellation Brands, whose Kim Crawford sauvignon blanc is the No.1 seller in the U.S.


NZ Wine Navigator is a way for you to explore a curated selection of New Zealand wines, and know which ones to choose, so for more information please visit the website at www.nzwinenavigator.com

Press Information
NZ Wine Navigator
230 Pacific Street, Santa Monica, CA, 90405

Daniel Hamilton
Marketing
(844) 569-9463
email
www.nzwinenavigator.com/


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