Today: January 16, 2018, 10:50 am
  
Food

New Decadent Chocolate Breakfast: Kellogg’s® Rocky Mountain Chocolate Factory Cereal Goes National

After a phenomenally successful introduction in select Target stores in 2013, Kellogg’s® Rocky Mountain Chocolate Factory Chocolatey Almond Cereal, originally planned as a limited-edition run, is now being rolled out nationwide.

 

PR-Inside.com: 2014-04-02 23:46:28
Louisville, KY – Featuring sweetened flakes of corn, rich chocolatey morsels and sliced almonds, the new breakfast cereal indulgence for adults proved to have surprisingly broad appeal with Target shoppers during its initial run.

cereal“Sales of Kellogg’s® Rocky Mountain Chocolate Factory Chocolatey Almond Cereal exceeded our expectations during the test marketing phase said Bryan Merryman, chief operating officer and chief financial officer of Rocky Mountain Chocolate Factory, Inc. As a result, Kellogg’s® began rolling out the cereal to a majority of its retail distribution channels throughout the U.S. in January.

“When Kellogg’s® approached us to identify the ideal chocolate equity for this product partnership, we were very pleased to suggest our client, Rocky Mountain Chocolate Factory said Kim Steadman, Vice President of Partner Development at IMC, the agency that handled license acquisition for the co-branded new breakfast cereal. “It seemed like the right match from the start. The new product was on the shelves unbelievably quickly and we had a lot of fun along the way. It’s been exciting to help a beloved, premium brand like Rocky Mountain Chocolate Factory enter mainstream retail distribution channels through this partnership with Kellogg’s€

“We have always believed that the strength of our brand represents an asset that can be leveraged, through licensing agreements, into other product categories added Bryan Merryman. “We are hopeful that our success in the cereal industry will lead to additional licensing opportunities going forward

ABOUT IMC

IMC is a full-service agency that works with global consumer brands to develop great new products through brand licensing and other partnerships – then gets consumers talking about them. We offer world-class brand strategy, research and analysis, a wealth of potential strategic partners, creative licensing and sourcing deal expertise, comprehensive program management, and digital marketing experience to help you make great products happen. IMC has worked with companies like 3M, Kraft, Sunkist, TABASCO, General Mills, and AT&T. For more information, please visit www.imcpartnerships.com.

Press Information
IMC
200 York Street
Louisville, KY 40203

Kim Steadman
Vice President
502-272-2403
email
www.imcpartnerships.com

Published by
Frances Houston
5025685555
e-mail
www.vibrantnation.com



# 359 Words
Related Articles
 
More From Food
Big Wet Offers Summer Specials with Myer/Coles [..]
Natural spring water delivery service Big Wet is offering a great deal on its freestanding water filter and chiller rental. [..]
Plasma Nutrition Expands Research Partnership with USF, [..]
Plasma Nutrition announced it has expanded its research partnership with the University of South Florida and the Florida High [..]
Hong Kong Wine & Spirits Fair Draws [..]
Strong Asian Market Potential Uncorked HONG KONG, Nov 12, 2017 - (ACN Newswire) - The 10th edition of the Hong [..]
Ingredient Optimized™ Technology Can Improve Whey Protein [..]
A newly published study showed that Plasma Nutrition’s Ingredient Optimization™ technology can increase the surface area [..]
The Lo & Behold Group Becomes 1st [..]
SINGAPORE, Oct 30, 2017 - (ACN Newswire) - The Lo & Behold Group, a Singaporean hospitality company, is joining Humane [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.