New report reveals average global viewership jumps to five hours, 45 minutes per week; Millennials lead the shift at seven hours, three minutes per week
Limelight Networks “State of Online Video” Reports a 34 Percent Increase in Global Online Video Viewing
Millennial consumers worldwide lead the growing online video consumption, according to the “State of Online Video” research report from Limelight Networks, (Nasdaq:LLNW), a global leader in digital content delivery. Taking a close look at consumers’ changing viewing habits, the annual report shows the average global viewer watches five hours and 45 minutes each week and subscribes to one or more video on-demand services.
The increasing shift to online viewing is a global trend, with viewers in India, Singapore, and the U.S. spending the most time watching online videos, averaging seven hours, seven minutes, six hours, 37 minutes, and six hours, 35 minutes per week respectively. Viewers in Europe spend the least time watching online video, with those in the U.K. averaging five hours, 11 minutes per week. Similarly, those in France watch an average of five hours, four minutes of online video every week. Germany has the lowest rate of online video viewership at four hours, 14 minutes, with almost half of the respondents watching only one to two hours per week.
“With the proliferation of online video content, viewers are moving away from traditional broadcast television viewing and are demanding broadcast-quality online experiences,” said Michael Milligan, Senior Director at Limelight Networks. “Our research over time has shown a clear increase in expectations and decreasing patience with poor quality experiences.”
Additional insight from the report includes:
The “State of Online Video” report is based on a survey of 4,000 consumers ranging in age, gender, and education in France, Germany, India, Philippines, Singapore, South Korea, the U.K., and the U.S. The complete “State of Online Video” report is available here.
Limelight Networks Inc., (NASDAQ: LLNW), a global leader in digital content delivery, empowers customers to better engage online audiences by enabling them to securely manage and globally deliver digital content, on any device. The company’s Limelight Orchestrate Platform includes a global infrastructure with a fully-integrated suite of capabilities and services to help you address all your content delivery needs. The Orchestrate Platform solves your most important content delivery challenges so you can deliver the next great digital experience anywhere. For more information, please visit www.limelight.com, read our blog, follow us on Twitter , Facebook and LinkedIn and be sure to visit Limelight Connect.
On avg #millennials watch 7hrs, 3 min of #onlinevideo per week according to @llnw’s "State of Online Video" report
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