Today: September 24, 2018, 9:44 am
  
Business

Leading Data Integrity Platform, Validity, Acquires Industry Leading Email Verification Network, BriteVerify

PR-Inside.com: 2018-06-12 13:02:01

Validity continues to augment its trust platform through strategic acquisitions

Leading Data Integrity Platform, Validity, Acquires Industry Leading Email Verification Network, BriteVerify

For more information:
Flagship Consulting Limited
Mark Pinnes, +44 20 7680 7121
Mobile: +44 7595 068054
Deputy Managing Director

Validity, a global leader in data quality and compliance, announced today that it has completed another acquisition, adding BriteVerify – a market leading email verification network – to its data integrity platform. Since 2009, BriteVerify has helped thousands of world-class brands including Oracle, MailChimp, ReturnPath, Marketo and Salesforce verify over 500 million email addresses each month which is crucial to building better client relationships and creating new business opportunities. This is Validity’s second such acquisition following the purchase of CRMfusion-a market leading provider of data quality software for Salesforce.com customers, announced in April.

“We’re thrilled to welcome BriteVerify to the Validity family,” said Validity Chairman and CEO Mark Briggs. “This acquisition is another step forward in our mission to help our customers trust their data. BriteVerify has done a great job over the last nine years earning the trust of over 20,000 customers across the globe who rely on their industry-leading verification services every day and I’m excited to welcome these customers to the Validity platform.”

With offices in Boston, Tampa, London, and Toronto, the Validity team and its leading data integrity platform enables tens of thousands of business executives across the world to trust their data through quality certification solutions, compliance driven offerings, and data tools and services that support IT professionals in resolving the complexities of data management.

“BriteVerify, a bootstrapped, high-growth and very profitable SaaS company, is exactly the type of preeminent business we will continue to look to welcome into the Validity family, as we extend our industry-leading position within the data quality and compliance market," continued Briggs. “Given the continued global focus on data security, privacy, quality, and integrity this acquisition also reinforces our compliance with the highest security and privacy standards around the world, including TRUSTe, Privacy Shield, and the EU General Data Protection Regulation, GDPR.”

Validity recently welcomed Mike Volpe, CMO of Cybereason and former CMO of HubSpot, to its Board of Directors. “Much of a company’s data analytics literacy falls to the CMO and their team. This is a different and far bigger responsibility than just campaign development — effective marketers today have to work with large data sets, technology, and integration,” said Volpe. “Validity offers marketers a holistic platform for all of their needs versus one-off tools. Surprisingly, at least 15% of all email addresses collected are invalid—which means they are not real people. Adding BriteVerify to the Validity platform will allow marketers to create better relationships and get their messages heard by the right people.”

Validity’s BriteVerify services are relied upon by over 20,000 companies in over 150 countries and the security and privacy programs are compliant with the strictest controls set by customers and international regulations. Having been through numerous security and privacy audits, all of Validity’s offerings, including BriteVerify, are fully compliant with GDPR.

“Augmenting the Validity platform with BriteVerify will resonate with our European customers as they continue to wrestle with the management of their GDPR obligations and strive for the best possible communication experiences with their clients,” said Wayne Parslow, Executive Vice President EMEA, Validity Inc. “I look forward to introducing these new capabilities to them.”

About Validity

Validity is a leading global provider of data integrity and compliance offerings that tens of thousands of organizations worldwide rely on to trust their data. With highly-valued products including DemandTools, DupeBlocker, PeopleImport, and BriteVerify, Validity is empowering organizations worldwide to make better decisions that drive more leads, close more deals, and confidently plan for continued growth. For more information visit, http://www.validity.com and connect with us on LinkedIn and @TrustValidity

Press Information


Published by
Hossam Abdel-Kader
+43 1 9582319
e-mail
http://www.pr-inside.com/


# 837 Words
Related Articles
More From The Author
Orange Belgium increased its 4G coverage in [..]
 Press ReleaseBrussels, 12 June 2018Regulated information Orange Belgium increased its 4G coverage in the Walloon region to [..]
Kalmar introduces Eco Reachstacker with a Fuel [..]
 CARGOTEC CORPORATION, PRESS RELEASE, 12 JUNE 2018 AT 1 PM (EEST)   Kalmar, part of Cargotec, introduces an eco-efficient reachstacker [..]
AFC Bournemouth Extends Partnership with AudienceView
TORONTO, June 12, 2018 (GLOBE NEWSWIRE) -- AudienceView is pleased to announce a multi-year contract extension with AFC Bournemouth, [..]
Danakali: Binding Take-or-Pay Offtake Confirmed for up [..]
Danakali Limited (ASX: DNK) (Danakali, or the Company), on behalf of Colluli Mining Share Company (CMSC), is pleased to announce [..]
First Medical Patent Issued for the Oculenz(TM) [..]
Ocutrx(TM) AR Glasses Garners First Medical Patent for Restoring Functional Sight to Patients with Visual Field Deficits IRVINE, [..]
 
More From Business
Hurricane Damages Creating Extraordinary Demand for Heavy [..]
The effects of Hurricane Florence have been wide and far reaching, with 37 deaths and billions of dollars in damages [..]
Over 2,900 Took Part in 'In Style [..]
HONG KONG, Sept 21, 2018 - (ACN Newswire) - Major events under the "In Style, Hong Kong" mega promotion in [..]
RetailEX ASEAN 2018 Returns Bigger and Better
Brand-new zones, content rich conferences and cutting-edge retail technology innovation and solutions featured during the three-day [..]
Singapore's Senior Minister of State for Trade [..]
SINGAPORE, Sept 21, 2018 - (ACN Newswire) - Asian Downstream Summit is the anchor oil and gas event during Singapore [..]
Vanwise and Carwise Group Scoop Dealer Award
Vanwise & Carwise Group has won the prestigious award by CarGurus as ‘Top Rated Dealer 2018’ ● Dealer scoops prestigious [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.