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Heyday Footwear announces collaboration with Shawn Rhoden

Heyday Footwear announces collaboration with Shawn Rhoden 2016-02-17 19:16:26
February 18, 2016 - Performance gym sneaker company Heyday Footwear has announced pre-orders are now available for sneakers created in collaboration with professional bodybuilder Shawn “Flexatron” Rhoden. The Flexatron range, which can be pre-ordered for $125, will be shipped in May.

“We are so proud to be working with Flexatron,” Heyday Footwear owner and CEO Darin Hager, said. “His story is an inspiration, and his IFBB career is just legendary.”

The Flexatron range is based on the company’s Super Shift weightlifting sneaker. It’s constructed of premium red leather and has black patent leather accents and the Flexatron logo molded in two colors of rubber on the tongue. The logo also appears on the reversible red and black Super Strap, which wraps around the ankle to provide extra support. It features Heyday’s completely flat, incompressible sole, making it ideal for the most demanding leg workouts, as well as overall training.

Rhoden started bodybuilding in 1992 and, has overcome injuries and personal crises, leaving an indelible mark on the bodybuilding world. He’s placed third three times in the Mr. Olympia competition, including both 2014 and 2015.

Heyday Footwear came about in 2007 when Hager, who spent 10 years designing products for corporate footwear brands, was fed up with not being able to find the sneaker designs he craved and decided to create an independent brand. The company designs, produces and sells direct to consumer, and each line of sneakers is a limited edition.

More information is available at and pre-orders for the Flexatron Super Shift sneakers are available at ..

Heyday Footwear designs, produces and sell direct to consumer, design driven performance high top gym sneakers for the freshest in fitness. Our customers are at the pinnacle of bodybuilding and fitness in all its forms or aspire to be. We use innovative designs with fresh materials and colors that enhance actual fitness performance as well as boosting the customers confidence by knowing they have the freshest kicks in the gym.

Chief Everything Officer and footwear designer Darin Hager couldn’t find the sneaker style he craved at retail and his forward thinking designs were hindered by the corporate footwear brands he designed for day in and day out for over 10 years. In 2007 he set out on his own to do what few other footwear designers had achieved; create his own sneaker brand, on his terms and by himself. Today, Heyday Footwear is the design driven and independent sneaker brand for the freshest in fitness worldwide.

Press Information
Hager Design, Inc.
31 Blackberry Lane, Framingham, MA, 01701

Heyday footwear
Customer Service

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