Today: June 21, 2018, 2:48 am
  
Business

Haier: “Golden Time” for Chinese Home Appliances? A Glimpse at the Global Influences of “Chinese Brands” via Google Trends

PR-Inside.com: 2018-01-11 11:21:01

Haier: “Golden Time” for Chinese Home Appliances? A Glimpse at the Global Influences of “Chinese Brands” via Google Trends

Haier
Michelle Li, 86-18561509919
3040437593@qq.com

Haier, a leading Chinese home appliances manufacturer, is glad to announce that the company ranked among top home appliances brands in terms of overall influence according to statistics recently released by Google Trends.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/201801110054

Brand Influence of Chinese Home Appliance Brands in Eight Countries in the World. (Graphic: Business ...

Brand Influence of Chinese Home Appliance Brands in Eight Countries in the World. (Graphic: Business Wire)

On January 1, 2018 local time in the U.S., Google Trends disclosed worldwide popularity of brands in 2017, which showed that five Chinese brands, namely Haier, Midea, GREE, TCL and Hisense, delivered excellent performance in eight selected countries of the world, including the U.S., Germany, France and Japan, indicating that the era of “Chinese Brands” globalization has arrived.

In 2012, the BBC launched a campaign themed “Made-in-China in My House,” soliciting comments and feelings of people around the world about Chinese products. According to some people, “Made-in-China” could be interpreted as “cheap” and “ordinary.” But in recent years, as the “brand awareness” of the Chinese companies is growing, impression of the world on made-in-China products is turning for the better, and the “Chinese Brands” are among the top in the world. In 2017 alone, growth of applications for patent in China accounted for 80% of the world as a whole.

The year 2018 witnesses the 40th anniversary of China’s “Reform and Opening Up.” Over the past 40 years, countless marks of “Made in China” have been printed on products that are sold worldwide. Among the first “Going Out” Chinese enterprises were quite a number of home appliances brands like Haier. After improving the image of “Made in China” from “cheap” to “quality,” they are now experiencing a transition from “Made in China” to “Designed in China,” According to the China's National Image World Report issued by Kantar Millward Brown, a leading consulting company for data and insights, Haier was the most familiar brand of home appliances for foreign users, which was also again proven by the “Blue Territory” of eight countries by Google Trends.

Furthermore, as the leading Chinese brand in terms of globalization, Haier has merged with Fisher&Paykel from New Zealand, GE Appliances from the U.S. and Sanyo Electric Co. from Japan, and has been benefiting from the emerging global synergy effects.

Two decades ago, in order to expand its presence in the global market, Haier adopted the localization model of “Three in One” (combining R&D, manufacturing and marketing) and created the “Salesperson and Order in One” model which was of great historical significance. John P. Kotter, the strongest voice in leadership and change of major enterprises worldwide, believes that Haier is building a model for a successful global enterprise in the 21st century which will not only help establish a great company, but will benefit the entire country as well.

Haier, a leading Chinese home appliances manufacturer, ranked among top home appliances brands

Press Information


Published by
Hossam Abdel-Kader
+43 1 9582319
e-mail
www.pr-inside.com/



# 574 Words
Related Articles
More From The Author
Viper Networks Announces Coming Launch of Blockchain [..]
Complements Existing Business Model in the LED, Energy & Smart Cities Sector TROY, Mich., Jan. 11, 2018 (GLOBE NEWSWIRE) -- [..]
International Chemical Giant from Europe Selects Zycus’ [..]
Zycus, the leading source-to-pay procurement solutions provider, announced today that a leading international chemical and advanced [..]
Elanders AB: Press and Analysts Conference Q4 [..]
In connection to the issuing of the Year-End Report 2017 Elanders will hold a Press and Analysts conference call on [..]
ITC Secure Acquires G3 Cyber Security Practice
ITC Secure (“ITC”), the assured IT and managed security service provider (“MSSP”), has announced that it has acquired the [..]
Talentia Software Acquires Swiss Company Addedo
Talentia Software : Switzerland, Zug-based Addedo is an IT consultancy firm specialized in Corporate Performance Management (CPM) [..]
 
More From Business
Carrie Lam encourages French companies to leverage [..]
HONG KONG, June 20, 2018 - (ACN Newswire) - The Chief Executive of the Hong Kong Special Administrative Region, Mrs [..]
Tarps Now® Expansion Focuses on Deliveries of [..]
ST. JOSEPH, MICHIGAN, UNITED STATES -- Tarps Now® is pleased to announce increased commitment to Heavy Duty Tarps and Covers [..]
Hong Kong Q2 2018 Exports Index at [..]
HONG KONG, June 20, 2018 - (ACN Newswire) - The HKTDC Export Index for the second quarter of 2018 (2Q18) [..]
Colorado Springs Movers Celebrates 21 Years Serving [..]
Moving Day Inc. is a Colorado Springs based moving company that is celebrating 21 years of serving clients by providing [..]
Apple Pay Coming to JCB's Customers in [..]
TOKYO, June 19, 2018 - (ACN Newswire) - JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd, [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.