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Four HKTDC Lifestyle Fairs and Chinese Medicine Conference Open

Four HKTDC Lifestyle Fairs and Chinese Medicine Conference Open
PR-Inside.com: 2018-08-17 03:28:36
HONG KONG - (ACN Newswire) - Organised by the HKTDC, four concurrent fairs opened today at the Hong Kong Convention and Exhibition Centre (HKCEC): the 29th Food Expo, the 10th Hong Kong International Tea Fair, the third Beauty & Wellness Expo and the fifth Home Delights Expo. Together, the fairs gather a record number of nearly 2,100 exhibitors, showcasing quality and new products to trade buyers and public visitors. The two-day International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM), jointly organised by the HKTDC and the Modernized Chinese Medicine International Association Ltd (MCMIA), also opened today.


"Featuring a wide array of gourmet, tea, beauty and home-related products from global exhibitors, these events strive to help consumers enjoy a better and healthier lifestyle, making it one of the most attractive summer festivals in town," HKTDC Executive Director Margaret Fong said at a joint opening ceremony of the four events today.


More than 100 buying missions from 27 countries and regions are visiting this year's Food Expo and Tea Fair to source quality products. To help exhibitors capture business opportunities brought about by the Belt and Road Initiative, the Food Expo features a Halal Food Zone, along with a seminar on halal food certification.


Food Expo: Serving Global Delicacies (16-20 Aug)


Welcoming a record count of more than 1,560 exhibitors from 23 countries and regions, including 1,100 from overseas, the Food Expo comprises three dedicated areas: the Trade Hall, Gourmet Zone and Public Hall.


Targeting mainly trade buyers, the Trade Hall gathers 900 exhibitors, including those in 21 group pavilions representing the Chinese mainland's Hunan, Fujian, Hubei and Jilin provinces, as well as Thailand, the Czech Republic, India, Japan, Korea, Mexico, Poland, Kazakhstan and more. The returning Halal Food Zone and Chinese Medicine Zone also come back to facilitate the sourcing of related products. The Trade Hall is open to industry representatives from 16-17 Aug, before welcoming public ticket-holders on 18 Aug. The hall features seminars with industry experts discussing such topics as halal food certification, innovative food technology, as well as food testing and certification, providing trade buyers with the latest market information.


Running from 16-19 Aug, the Gourmet Zone at Hall 3B gathers 75 exhibitors with exquisite flavours under four themes - namely Western Delicacy, Asian Cuisine, Sweet Delight and Green Palate. Featured products include the first Hong Kong-crafted beer with fresh black truffles, ice-drip vintage coffee (a blend of coffee and brandy), plant-based Omnipork, award-winning low-fat cheese from the Netherlands, organic spinach soup with chlorella and Kyoto styled marshmallow.


Running from 16-20 Aug, the Public Hall features more than 600 exhibitors, including five group pavilions from the Chinese mainland, Canada, Japan, Korea and Taiwan, bringing an international gourmet feast to visitors. The highlighted Premium Food Zone features more than 30 international and local brands, including Kee Wah Bakery, Maxim's Group, Nissin Foods, On Kee Dry Seafood, Tai Pan and Nin Jiom. Meanwhile, the Hong Kong Vegetable Marketing Organisation and Fish Marketing Organisation introduce high-quality local products. Other special products available include the new hot-chili-and-plum-flavoured crispy fish skin, soya sauce crab from Korea, sherbet made from fresh fruit and juice, and pork shreds baked and produced with traditional techniques.


Exciting events being held during the expo period include star-chef cooking demonstrations featuring celebrity chefs such as Hui Mei Tak, Executive Chef of Pak Loh Chiu Chow Restaurant; Bong Jun Choi, Executive Chef of Chinese Operations, City of Dreams Manila; Claudio Favero, Chef De Cuisine, Sabatini Ristorante Italiano, Royal Garden Hotel; Catherine Lai, Founder and Executive Chef of Kam Mun Jong; Will Leung, Sous Chef of French cuisine JUNON Restaurant; Atsushi Takahashi, Executive Chef of Kashiwaya Hong Kong; Edward Voon, Executive Chef of Le Pan; and Wong Wing Keung, Executive Chinese Chef of Yee Tung Heen.


In sessions jointly organised by the HKTDC, the Hong Kong Special Adminstrative Region (HKSAR) Government's Food and Health Bureau and the Committee on Reduction of Salt and Sugar in Food, several star chefs demonstrated "less salt, less sugar" recipes today to promote healthy living. A seminar themed "Hong Kong's Action on Salt and Sugar Reduction" was also conducted today to help visitors adopt healthy eating habits. Other events to be held in the coming days include the launch of the 2018-2019 "Wan Chai a La Carte" food and culture map, a seminar on herbal tea and product demonstrations.


Hong Kong International Tea Fair: Brewing Opportunities in Tea Business (16-18 Aug)


The 10th Hong Kong International Tea Fair features more than 250 exhibitors from eight countries and regions, presenting tea products, packaging, equipment and related products. The new Taiwan pavilion features quality products including Oolong Tea. With the premium longan tree charcoal as the baking material and a baking process of over 150 hours, this tea gives a unique gentle aroma and sweet flavour.


The fair opens exclusively to trade buyers on the first two days, before welcoming public ticket-holders on the last day. Highlighted products include a perfectly preserved 1950s Red Label Tea Cake and Japanese organic green tea created with the traditional production and cultivation method, where only the top six centimetres of a fresh sprout is harvested. To promote tea culture, the fair features a series of collectors' teaware including a Chinese bowl with cover made in 1890 during the Qing Dynasty.


The International KamCha Competition 2018 Hong Kong Style Milk Tea - 10th Anniversary Special, organised by the Association of Coffee and Tea of Hong Kong, will hold its International Final at the Tea Fair on 18 Aug. Representatives from Hong Kong, the Chinese mainland and other regions will compete for the KamCha title. Combining technology and traditional skills, an artificial-intelligence (AI) robotic arm will give brewing demonstrations on the spot. The International Yuan Yang Final will be staged as well, with local participants competing for the winning title.


Exhibitors competed for various awards at Hong Kong International Tea Competition 2018, including "The Best Aroma Award" and "The Best Taste Award" in each of seven tea categories. Visitors will be able to taste the award-winning teas free of charge on 18 Aug when the fair opens to public ticket-holders. Other upcoming activities include a series of tea forums delivered by industry experts on such topics as antique teaware, cooking with tea, as well as "Tea and Zen" (featuring renowned tea expert Chang Lin). Events organised for trade buyers include tea tasting sessions, tea-art performances, a seminar on "Capturing the Tea Business from the 'Y' and 'Z' Generation", as well as a buyer forum.


Fair Websites


Food Expo: hkfoodexpo.hktdc.com


Home Delights Expo: homedelights.hktdc.com


Beauty & Wellness Expo: hkbeautyexpo.hktdc.com


Tea Fair: hkteafair.hktdc.com


International Conference of the Modernization of Chinese Medicine & Health Products: icmcm.hktdc.com


Photo Download: bit.ly/2PaWAZY


Press release: www.acnnewswire.com/press-release/english/45486/

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