Europe’s leading online beauty retailer on-track for £100 million in 2017 retail sales
Feelunique Reports Record Christmas Trading
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Feelunique, Europe’s leading online beauty retailer, achieved record retail sales during this year’s Christmas trading period* of over £12.5 million, representing 33% year-on-year growth. Strong trading was recorded in both the UK and internationally, with Feelunique on-track to reach approximately £100 million in retail sales for the 2017 calendar year.
The strong trading experienced during Feelunique’s Black Friday promotion continued throughout the period. In the UK, retail sales were up 19% year-on-year to £7.4 million; while Christmas trading period retail sales in both China and France doubled. Feelunique’s performance was up against all KPIs, with average order values growing by 12 per cent, and nearly 1 million products shipped to 88 countries in the Christmas trading period.
Feelunique’s ‘12 Days of Beauty’ Christmas calendar was a best-seller, with eye shadow palettes also featuring strongly this year. UK best sellers included: Urban Decay Naked Heat Eyeshadow Palette; the GHD IV styler; Estee Lauder Advanced Night Repair and Victor & Rolf Flowerbomb perfume. Top selling brands included Charlotte Tilbury, Chanel, Anastasia Beverley Hills, Urban Decay, Bare Minerals, YSL and Benefit, with Charlotte Tilbury’s Matte Revolution Walk of Shame lipstick the best-selling product globally.
Joel Palix, CEO of Feelunique, said: “I am delighted with our record-breaking performance over the Christmas period, which further evidences our ability to capitalise on the consumer shift in the beauty market to online purchasing. We also remain on-track to reach £100 million in retail sales for the calendar year, which is a significant milestone for the business.
“Looking ahead to 2018, we will continue to grow market share in existing markets, with the scope to add further territories to our offering as a truly cross-border retailer. We will also be announcing the additions of several exciting new brands to the site early in the new year, solidifying Feelunique’s position as Europe’s leading online beauty retailer.”
*Christmas trading period = 20 November - 20 December 2017
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