Today: January 20, 2018, 1:49 pm
Advertising & Marketing

Data-Driven Marketing: Reporting Tools Can Help Plan Smart Events

Data-Driven Marketing: Reporting Tools Can Help Plan Smart Events 2017-12-22 14:18:53
Quality reporting after a major event is essential to measure success. Collecting data will help calculate return on investment (ROI) and measure success. Event management companies can find that the amount of data they generate from registration information, attendance, website traffic and social media traffic can be overwhelming. Event technology can help with these.

When budgets are tight and events get downsized measuring success is important for both the business and the agency organising the event. Collecting data before, during and after a campaign using surveys can offer insights into the product, service or business being promoted. Online surveys after the event can offer feedback on the main talent, catering, sponsors, and travel and hospitality arrangements. This can offer ideas for improvement and helps businesses judge value in advertising and events.

Event management software can track real-time information which can include attendance, registrations, payments and revenue generated. Mobile apps for events can identify areas of interest for attendees, conduct live polls and figure out what speaker created the most buzz. Social media like Twitter, Instagram, Facebook have analytic tools that can measure engagement numbers. The number of shares can indicate trends.

At events popular sessions and topics can be tracked on on-site systems like EventsForce. Using smart phones and tools like Glisser attendees can put questions across to speakers and rate the questions and this allows event planners to gauge the level of engagement and areas of interest. Live polling, audience Q & A, interactive quizzes, custom branding and feedback tools can be plugged into events to measure and analyse ROI.

Talent company Promo People specialises in providing brand ambassadors and premier promotional staff for a range of promotions and events from simple flyer distribution to brand activation and hosting of corporate events. At festivals they can manage information services, ticket sales, vending assistance, event planning and marketing. They supply talent across Australia with offices in Melbourne and Sydney. Promo People are experienced in planning national and international events, conferences, weddings, social gatherings, company getaways, product launches and custom experiences.

To contact Promo People call 03 9939 0966

For more information on Promo People:

Press Information
Promo People
1 Hoddle Street,

Collingwood Vic 3066


03 9939 0966

Published by
Cam Wilkes

# 355 Words
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