Today: November 23, 2017, 6:31 am
  
World News

Colourful cars from AutoTrader and Qhubeka widens horizons in rural Africa through bicycle gift campaign

AutoTrader's #DriveChange campaign
AutoTrader's #DriveChange campaign
PR-Inside.com: 2015-12-02 12:59:00
AutoTrader has teamed up with Qhubeka, World Bicycle Relief's charity programme in South Africa, to combine an innovative fundraising campaign with some vibrant public art. The campaign results can now be seen out and about, bringing a splash of colour to South Africa's roads.


A competition last month searched for line drawing designs that were transferred onto a 50-strong fleet of AutoTrader cars. These were then taken to shopping malls around the country. Members of the public were invited to donate R50 to Qhubeka in return for the chance to colour in a section of the design with pens, as part of a campaign to help bring much-needed bicycles to children and adults in some of Africa's most rural communities.

The completed designs can now be seen on AutoTrader's fleet of cars travelling around South Africa as a set of collaborative, unique pieces of mobile 'street art'. People are urged to send in photos or tweets of any cars they spot on the move or parked up. Each unique tweet received with the hashtag #DriveChange will generate a further R2 for Qhubeka to help them continue their work supplying bicycles where they are needed most.

Thousands of children in rural Africa walk to school daily, along dusty roads that continue for miles. Using a bicycle means that they can cut their journey time by up to 75%, leaving them more energy to study and more time to devote to their school work. It can also help them and their families access better healthcare, shops and community services.

Since World Bicycle Relief was founded ten years ago, the charity has delivered more than 222,000 bicycles to the people who need them most. In return, recipients pledge to work to improve communities, the environment and their own academic results.

AutoTrader is South Africa's leading market-place for buying and selling cars, bikes and commercial vehicles. A huge range of new and second-hand vehicles are advertised across the country with hundreds of makes and models in stock at any one time.

For more details about the #DriveChange campaign and how you can take and tweet your photos, please visit AutoTrader's website at www.autotrader.co.za/drivechange.

Qhubeka's website can be found at qhubeka.org/2013/

Press Information
AutoTrader
Johannesburg

154 Bram Fischer Drive

Randburg

Gauteng

2194

South Africa

AutoTrader
Customer Services
0860 60 50 50
email
www.autotrader.co.za


# 371 Words
Related Articles
 
More From World News
An unexpected journey: an Armenian in the [..]
UNEXPECTED JOURNEY: AN ARMENIAN IN THE SAUDI DESERT From Arthur Hagopian (Nov 12, 2017) It was a clandestine, unexpected journey, [..]
Charlie by Elton Justice - A True [..]
Author reveals struggle against a Southeast Asian government after calling official ‘an elected dictator’ on Facebook Elton [..]
Clutch names Promatics Technologies as the top [..]
In recent times, app-based business models are experiencing a flourish. A large number of the startup generation can be seen [..]
The World’s one-and-only online “Wall for Love”
The Wall for Love is the world's one and only online and virtual wall being constructed on the world wide [..]
Indonesian National Agency of Search and Relief [..]
JAKARTA, May 18, 2017 - (ACN Newswire) - The Indonesian National Agency of Search and Relief (NASR, formerly BASARNAS) supports [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.