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Advertising & Marketing journeys from High Growth to ‘Hyper Growth’ journeys from High Growth to ‘Hyper Growth’ has been identified by a government-backed business growth advisory service as a “Hyper Growth” business. 2014-08-26 14:06:23
Derby, UK, 26th August 2014 – The multi-channel marketing business, which specialises in intelligent, preference based newsletters and emails, outgrew its previous offices late last year, moving into new premises on the same site as it sought to accommodate its expanding workforce.

20 employees have been taken on in the last quarter, taking the total to 52, with a further 6 positions currently in recruitment and 6 more filled positions awaiting starting with the company. More are being sought all the time as the firm keeps up with demand from customers, and it is this relentless growth which has led to it being recognised as a “Hyper Growth” company.

High growth is usually defined as a 20 per cent rise in turnover or headcount for three consecutive years – “Hyper Growth” businesses are GrowthAccelerator clients that have achieved this level of growth in just one year.

Rick Palmer, director and co-founder at says:

“Everyone in the team is very excited to have been identified as one of these high performing, Hyper Growth companies. We are all committed to maintaining this growth which is planned and strategic and we are not resting on our laurels.

“As such, we are delighted to be working with GrowthAccelerator who are helping us to manage our rapid growth. We have ambitious plans to grow further and will be making announcements in the coming weeks regarding key facets of that growth strategy. Right now, we are on the lookout for anyone who thinks they have the talent and ambition to join our team and help us to go onto to new levels of success.”

Capitalising on the recovering economy, Hyper Growth businesses have blazed a trail of exceptional growth over the past year.

GrowthAccelerator identified just 34 Hyper Growth businesses from a representative sample of 500 of its clients, being one of them. Together these businesses generated £41.9 million in GVA and created 571 jobs. Growth Observatory, the research arm of GrowthAccelerator, undertook in-depth research among 25 of these companies – including psychological profiling of their leaders – to unlock the secret formula for their rapid ascent.

The findings are interpreted by a panel of leading business growth experts from across industry and academia in a report, The Hyper Growth Insights Study.

Stephen Peacock, Director of Operations at GrowthAccelerator commented:

“This study seeks to shed light on the attitude and approach of a select group of leaders from exceptionally high performing businesses. By looking at the nature, characteristics and approach of the leaders behind these businesses, we believe this report makes a valuable contribution to the high growth debate, raising implications for policy and action to stimulate and support future business growth.”


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