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Advertising & Marketing

Brands Target High-Traffic Summer Music Festivals to Engage Millennials

Brands Target High-Traffic Summer Music Festivals to Engage Millennials 2017-10-24 07:30:44
Brands are getting ready for summer music festivals that are huge cultural events in Australia and preparing to attract a wider audience for their products. Top pop and hip-hop acts, both local and international, are lining up and will be showcasing the best in music, art, movies, comedy, performance art and others. Harbourlife 2017, Field Day Sydney, Laneway Festival and Secret Garden Festival are some of the coolest ones that will provide Australians with a ton of entertainment with a killer line-up of music, art, food and parties.

Companies are using promotional staff and technology to educate consumers at these events. Sponsorship has helped grow brand awareness, increase sales and develop customer loyalty. Fashion, beauty, celebrities and exciting performances have made Australian festivals into a big social media phenomenon. Twitter, Facebook, Instagram and Snapchat are making these events even bigger as brands can engage with a target group and even reach those who are not present. Brand ambassadors, publicity tents, sponsored mobile charging stations, promotional crew are some ways brands are reaching out to attract millennials.

Around the world brands like Coca Cola have been advertising with unique ideas to build profit and engage with a new target market. This summer lucky music fans in Romania raced to collect colourful wristbands glued on Coke bottles which doubled as tickets to the hottest gigs around the country. Coco-Cola Romania pioneered the detachable labels to connect with teenagers on their ground. The eight wrist band designs were stuck on millions of Coke bottles and distributed nationally. The labels transformed into access wristbands that were tickets to the hottest festivals around the country. The wristbands could be detached, scanned with a special app and see if it was a winner. They could be worn to enter the festivals. The wristbands entered pop culture and Coca Cola outperformed its sales targets. Coke Scan App reached number one on the App Store and Google Play. This campaign reached 75 per cent of teens in Romania. The Coke designs became a hot commodity with Romanian teens that collected it as fashionable reminders of memorable summer fun.

Talent company Promo People specialises in providing brand ambassadors and premier promotional staff for a range of promotions and events from simple flyer distribution to brand activation and hosting of corporate events. At festivals they can manage information services, ticket sales, vending assistance, event planning and marketing. They supply talent across Australia with offices in Melbourne and Sydney.

To contact Promo People call 03 9939 0966

For more information on Promo People:

Press Information
Promo People
1 Hoddle Street,

Collingwood Vic 3066


03 9939 0966

Published by
Cam Wilkes

# 422 Words
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