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Bottled Water in South Africa: New research report available at Fast Market Research

New Beverages market report from Euromonitor International: "Bottled Water in South Africa" 2014-08-15 08:50:34
Demand for bottled water in South Africa remains fairly low, as the country's tap water remains fairly clean and safe to drink for local citizens. Volume sales continue to grow year-on-year but the market remains highly compressed in terms of expansion. Per capita consumption has grown at a slower rate from 2008, when an average person would consume just over six litres of bottled water per year, whilst an average person now only consumes eight litres of water per year. Bottled water consumption is considered a luxury in South Africa, particularly in lower LSM societies where people drink tap water.

Full Report Details at

Competitive Landscape

Coca-Cola South Africa remained highly dominant in bottled water during 2013. The company's broad product range made it highly possible to consolidate the market in terms of volume share. Coca-Cola brands are dominant in all bottled water categories, including functional bottled water where the company is the sole player. Top Coca-Cola brands include Valpre and Bonaqua, which are highly visible in most retail outlets in South Africa in both still and carbonated bottled water.

Industry Prospects

Demand for bottled water in South Africa is expected to remain fairly stable over the forecast period; volume growth is expected to be restricted by the fact that consumers will always have an option to consume tap water if the overall price of water goes beyond their reach. Demand is expected to rise in summer periods over the forecast period as higher temperatures often push up demand for water.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in South Africa?
* What are the major brands in South Africa?
* How important is the direct selling method of distribution in South Africa for bottled water sales?
* What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in South Africa?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Partial Table of Contents:

Competitive Landscape
Category Data
Institutional Bottled Water Sales
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
Table 2 Off-trade Sales of Bottled Water by Category: Value 2008-2013
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Ceres Fruit Juices (pty) Ltd in Soft Drinks (south Africa)
Strategic Direction
Key Facts
Summary 1 Ceres Fruit Juices (Pty) Ltd: Key Facts
Summary 2 Ceres Fruit Juices (Pty) Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Ceres Fruit Juices (Pty) Ltd: Competitive Position 2013
Executive Summary
Smaller Manufacturers Continue To Put Pressure on Dominant Companies
In-store Brand Promotions Remain Vital in Stimulating Soft Drinks Demand
Private Label Development Continues To Influence Competition in South Africa
Modern Retail Channels Continue To Drive Volume Sales Growth of Soft Drinks
South Africans Expected To Seek More Value-for-money Products
Key Trends and Developments
Product Diversity Remains Key To Market Success
Private Label Gains Momentum
Supermarkets An Important Channel in Soft Drinks Distribution Across South Africa
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Full Table of Contents is available at:
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About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

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Press Information

Published by
Bill Thompson

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