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Advertising & Marketing

American Express Tees Off Strategic Partnership with Mission Hills China

American Express announced today a strategic partnership with Mission Hills China to deliver exclusive experiences and compelling benefits to holders of American Express branded products in selected markets in Asia. The partnership is designed to provide offerings spanning five key areas, namely lodging and spa, golfing, retail, dining and events that can be enjoyed at Mission Hills Shenzhen, Dongguan and Haikou throughout 2014. 2014-08-06 06:15:18
The partnership provides holders of American Express branded products in China, Hong Kong, Taiwan, Macau, Singapore, Thailand, Malaysia and The Philippines with a variety of benefits, including offers for golfing at Mission Hills’ world’s largest golf facilities, highly privileged access to top golf events and tournaments, as well as a comprehensive range of offerings to enjoy the fine dining and rejuvenate at the magnificent wellness facilities at Mission Hills. In addition, exclusive benefits are also carved out for holders of the premium level products – the Centurion Card and Platinum Card.

“Mission Hills is delighted to have entered into this strategic partnership with American Express as we continue to develop our exciting portfolio of leisure, recreation, entertainment and business offerings,” stated Dr. Ken Chu, Chairman and CEO of Mission Hills Group. “The synergy between our enterprises is compelling and our collaboration with American Express will travel through Mission Hills resort destinations across Shenzhen, Dongguan and Haikou. This cooperation will further strengthen our focus on delivering happy, healthy and harmonious experiences to our members, residents and guests, bringing comprehensive enjoyment to the entire family. I would like to thank American Express for their fervent vision. Mission Hills’ Golf and more philosophy is bringing the concept of ‘retail-tainment’ to life and our partnership with American Express is strategically aligned in this direction.”

“Asia is home to the world’s largest population of High Net Worth Individuals, which is a segment of the community with high appreciation for the possibilities that affluence creates. And we see a similar pattern with American Express’ Card Members in the region,” said Y C Koh, President, Asia, Card Services of American Express. “With this background, we are thrilled to strengthen our collaboration with the Mission Hills Group and connect our Card Members in Asia to the best that golf has to offer. Through this collaboration, we are able to deliver an unmatched experience of entertainment, golf and leisure which underscores our commitment to service excellence and constant innovation in delivery of inspiring lifestyle experiences.”

According to a survey on American Express’ premium Card Members in Asia in 2012, golf is among the most popular pastimes as it is selected by 23% of the respondents as their favorite. The preference grows as it moves up the scale among the premium cards, as that of the members of the Centurion Card stands at 28%. This represents a strong demand and potential for golf-related offerings among the highly affluent segment in the region.

As a strategic partner of Mission Hills China, American Express is providing holders of American Express branded products in the eligible markets in Asia with the following benefits:

Golf Benefits: American Express Card Members can sharpen their golf skills by taking advantage of the savings at the Mission Hills golf academies or one of the driving ranges. Holders of the Centurion Card or Platinum-level Card can also enjoy rounds of golf at 20 Mission Hills golf courses in Shenzhen, Dongguan and Haikou at various special rates.

Golf Event Access: American Express Card Members have privilege access to golf events at Mission Hills, including the upcoming World Celebrity Pro-Am (WCPA) Golf Tournament 2014 in October in Haikou, Hainan on the resort’s signature Blackstone Course. Other highly sought-after events include private showings, fine dining to pre-sale events of prestigious brands.

At the WCPA Golf Event, American Express Card Members will enjoy VIP passes and access to the VIP hospitality suite. Centurion or Platinum-level Card Members can also have the opportunity to get up close and personal with world-renowned professional players and celebrities at private cocktail events hosted by the Tournament.

Lodging Benefits: American Express Card Members will enjoy an extra night upon staying at Mission Hills Resort in Shenzhen, Dongguan or Haikou. Depending on card type, special Member’s Guest Rates or up to 50% off the Published Rates for hotel booking are also available, among other offers.

Spa, Restaurant and Retail Discounts: American Express Card Members are able to enjoy a 30% savings at all SPA packages, 10% savings at all Mission Hills managed restaurants and F&B outlets, as well as 10% savings at all Mission Hills managed retail outlets, all across at Mission Hills Resort Shenzhen, Dongguan and Haikou.

Details of the American Express Cards exclusive benefits at Mission Hills are available at ...

Press Information
American Express Singapore
10 Marina Boulevard, #15-00, Marina Bay Financial Centre Tower 2, Singapore 018983

Esther Yeap

6325 5935

Published by
Esther Yeap

# 781 Words
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