2009-11-03 18:17:01 -
Zoom Media Corp and its subsidiary, ClubCom International Limited, a leading provider of digital out-of-home media in Health & Fitness venues in the UK and around the world, announced today its acquisition of Gym Screen Media (“Gym TV”), a 160 venue digital channel located in high-end fitness centres across the UK, including David Lloyd, Virgin Active and Total Fitness. Terms
of the private transaction were not disclosed.
The acquisition, Zoom’s fourth in just over a year in the digital fitness space worldwide, expands Zoom’s network of fitness facilities to over 650 digital venues across the UK and over 2,200 across the globe and makes Zoom the clear worldwide leader in this category. “Digital media is a dramatic game changer and we believe this is the ideal time to invest in offering our advertisers, as well as our venue partners more solutions to address their respective challenges” said François de Gaspé Beaubien, Chairman & CEO of Zoom Media.
“We are thrilled to acquire one of the leading providers of customised digital media for the UK fitness industry” said Dennis Roche, President of Zoom Media. “Amalgamating the Gym TV network with our own will allow us to offer critical mass of the gym audience for advertisers seeking to reach fitness members across the UK market.”
In addition to a world class client base, Gym TV has a local sales force that Zoom will invest in and expand. Alex Peacock, ClubCom’s UK Managing Director, commented, “We look forward to incorporating the Gym TV product line into our own, in addition to introducing some Zoom innovations to the Gym TV client base. And the local sales force will allow us to bring new revenue streams to our existing gym partners.”
The deal follows Zoom’s announcement, just six weeks ago, that it launched a dedicated national sales force in the UK. “The Gym TV estate will enable Zoom to offer even more targeting capabilities for our advertisers and will increase our audience to over 20 million monthly impacts” affirmed Jill Lee, Sales Director, Zoom Media UK.
About Zoom Media: Zoom Media Corp. now operates a digital media network on 2,500 screens in over 650 leading health clubs across the UK including the top 3 UK gym chains. Zoom provides a highly effective and targeted opportunity to deliver over 70% reach of the top 10 UK gym chains reaching health conscious, active ABC1 consumers. Relevant content is designed to entertain and engage the audience, with music videos and branded content which features in-gym promotions relevant to each health club with targeted advertising messages from national and local advertisers. Zoom Media Corp. operates indoor networks in over 10,000 venues globally, principally in the UK, US and Canada, with over 25,000 digital screens and 55,000 billboards. Zoom reaches over 100 million monthly viewers. www.zoommedia.com :
A division of Zoom Media Corp since Sept 2008, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany, Japan and Australia. Operating in over 2,200 establishments, ClubCom manages privately branded media networks for many of the world’s leading health club organisations. www.clubcom.com :
About Gym Screen Media: Gym Screen Media produce and deliver a range of in club TV channels to the UK health club market.
Formed through the amalgamation of Gym TV - that provides a Music and lifestyle TV service and Screen Media - that offers interactive information channels, Gym Screenmedia is an in-club digital screen service that offers a mix of purpose designed entertainment and communications screens reaching UK fitness members. www.gymscreenmedia.com :
Zoom MediaFrançois de Gaspé Beaubien, 514-448-9801Chairman
& CEOFax: 514-448-9840
fdegb@zoommedia.com : mailto:fdegb@zoommedia.com
