2009-09-30 15:45:05 -

Zhu Zhu Pets™ hamsters are officially one of the hot toys of 2009! Zhu Zhu Pets™ were recently included on some of the most influential toy lists of the holiday season. Toys“R”Us, a leading specialty toy retailer, named Zhu Zhu Pets™ to the 2009 Toys“R”Us Holiday Hot Toy and the “Fabulous 15,” which represents the best toys of the holiday season.

Additionally, renowned toy expert Dr. Toy has included Zhu Zhu Pets™ on her Top 10 ‘High Tech’ Toys and her Top 100 Toys list of 2009. FunFare Magazine, a leading consumer toy publication, also named Zhu Zhu Pets™ to its 11 th Annual Holiday HOT DOZEN.

In recognition of these recent honors, Zhu Zhu Pets™ will make special visits to children’s

hospitals around the nation. As part of these visits, pediatric patients will receive their very own Zhu Zhu Pets™ hamster and will have the chance to experience the hottest toy of 2009 firsthand.

“We are so excited that Toys“R”Us and industry experts love Zhu Zhu Pets™ as much as we do,” says Natalie Hornsby, director of brand development and marketing strategies, Cepia, LLC. “We look forward to the hospital deliveries and the opportunity to bring a little joy into children’s lives.”


The best alternatives to real live hamsters, Zhu Zhu Pets™ hamsters don’t poop, die, or stink, but they are still a riot of motion and sound. They dart around in their hamster tubes and busily scurry from room to room. You never know where they’ll go next! Simply pet the hamster’s back, set him down, and watch him Zhu Zhu Zhu-oom! Zhu Zhu Pets™ like to be picked up and snuggled too! Pet them gently on the nose, and they’ll squeak with contentment. These hamsters have over 40 different sound effects, depending on the unique environment they encounter.

Zhu Zhu Pets™ are available for sale at Toys“R”Us, Walmart and other select retailers. Please visit www.zhuzhupets.com : for more information.

About Zhu Zhu Pets™


Zhu Zhu Pets™ are innovative, realistic, interactive, plush, and artificially intelligent hamsters that talk and move around in their own playsets. Zhu Zhu Pets™ include two play modes: nurturing mode where the hamsters coo and purr and adventure mode where the hamsters explore their habitat with intelligent audio and mechanical responses to various habitat stimuli. Over a dozen add-ons can be purchased to build an ever-evolving hamsterworld for your hamster to play in and explore.
Powered by 2 AAA batteries (included), Zhu Zhu Pets™ are suitable for ages 3 and up. For more information, please visit www.zhuzhupets.com : .

About Cepia, LLC


Cepia was founded in 2002 in St. Louis, Missouri by a senior management team boasting over 100 years of combined history in the toy industry.

Ingenuity, creativity, playfulness, and passion are the heart of Cepia and everything it creates. Cepia is especially known for its use of advanced technology, which is employed in such an unobtrusive way that the toys are not only fun to play with, but often viewed as “wonderful” or “magical.” Cepia’s toy brand building enterprises include Glo-e a light-up plush bear, Hydro Max a motorized water blaster, Sky Raptors, Sk8, and their newest venture Zhu Zhu Pets™. For more information, please visit www.cepiallc.com : .



Martz AgencyJennifer Adler, 480-998-3154 jadler@martzagency.com : mailto:jadler@martzagency.com