2008-09-15 22:32:01 -

www.mpoweropen.com - MPower Susie Tull, 512-577-2956 susie@mpoweropen.com The YWCA of Metropolitan Dallas - one of the biggest U.S. chapters of the world's largest multicultural women's organization - has selected MPower for more effectively managing constituent relationships and stepping up its fundraising.

The YWCA has been using a proprietary (or closed) donor management database

system for many years but now is making the move to MPower's open source constituent relationship management (CRM) solution to have greater flexibility and control over its technology - key for cultivating strong relationships with supporters and driving participation, especially giving.

Used by hundreds of charitable organizations around the world (including some of the most sophisticated direct marketers), MPower is the only mature and full feature, open source CRM software solution specifically designed for nonprofits. MPower is available without licensing fees and users have access to the source code so they can modify the solution, integrate it with their other mission-critical software and develop new features and functionality.

With the mission of empowering women, the YWCA focuses primarily on helping women move from poverty to self-sufficiency. The organization is planning for aggressive growth in coming years so it needs a CRM solution that is flexible and can expand to keep pace. After evaluating its legacy donor management system and a number of popular CRM alternatives, the group selected MPower for its ease of use and flexibility.

"The choice was obvious because MPower can accomplish everything our previous solution did and more, it's so much easier to use and we can integrate it with all our other systems as well as develop new features as our needs change," said Deborah Bigham, Vice President of External Affairs of the YWCA of Metropolitan Dallas. "The previous solution was huge, too complex and difficult to use - you had to 'move mountains' to get anything done and pay the vendor to change anything, plus the training was very expensive. Now, we have real control and freedom to operate the way we want to versus having to operate according to how the old vendor's software works."

The YWCA will use MPower, which has one of the most robust segmentation engines available today, to better identify donors for more targeted and higher impact direct mailings. The group plans to integrate its MPower system with: 1) Sage MIP Fund Accounting, a leading nonprofit financial management solution from Sage Software; and 2) email and Web site content management tools. Additionally, the YWCA is planning to launch several special events and possibly an endowment, all of which can be more effectively managed with MPower.

"The YWCA of Metropolitan Dallas is typical of so many nonprofits today - the organization wants a truly modern, flexible CRM solution to not only manage its current needs but also to support future growth - including growth that's not even envisioned at this point," said Randy McCabe, Founder and CEO of MPower. "Because it's completely open software, MPower gives the Y - and all users - the ability to constantly adapt its system and to do so easily."

About the YWCA of Metropolitan Dallas

The YWCA of Metropolitan Dallas' purpose is to improve women's lives and remove barriers to self-sufficiency. The YWCA celebrates 100 years of serving women in the Dallas community in 2008. The YWCA is a partnering agency of the United Way of Metropolitan Dallas. For more information about the YWCA, please visit www.ywcadallas.org.

About MPower

Dallas-based MPower provides the most open, flexible, and powerful suite of software and services for fundraising and constituent relationship management for today's nonprofits. MPower enables organizations to manage important daily operations (including donation processing, fulfillment, event and volunteer management, call center activity tracking and major donors relations) and also capture and leverage key constituent data from all channels for building strong, lifetime relationships. MPower serves hundreds of nonprofits of all sizes with diverse missions and constituencies, including some of the world's largest and most sophisticated direct marketers. For more information, please visit www.mpoweropen.com.

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