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Yahoo! India’s Year in Review Reveals Top Online Themes of 2012

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2012-12-13 10:58:00 - Yahoo! India’s annual look back at top trends and stories which caught the nation's imagination in 2012
Sports upstage Bollywood and Politics, with Mary Kom becoming ‘Person of the Year’ in 2012
Arvind Kejriwal emerges as the ‘Top Newsmaker’ followed by Narendra Modi
Sunny Leone is the ‘Most Searched Celebrity’

New Delhi, 13 Dec 2012: Yahoo! India today announced its Year in Review 2012 (YIR)* which reflect topics that dominated the daily online habits of Indian Net users across 15 categories. This combines search trends with the editorial selection of what users read, recommended and shared most on the Yahoo! network in India during 2012.

YIR offers a glimpse into the social trends, compelling newsmakers and top stories of 2012, based on what Internet users in India looked for. It is clear while looking at the top trends that scams and controversies, with a large dose of Bollywood gossip, captured the attention of the user in 2012.

Sunny Leone, Indo-Canadian adult movie star, became the Most Searched Celebrity

on the Net for 2012, ahead of Bollywood’s leading ladies, thanks to her controversial entry into Bollywood with Big Boss 5 and Jism 2.

Arvind Kejriwal, the new poster boy for the crusade against corruption, knocked off mentor Anna Hazare from the position to become Top Newsmaker in India for 2012. From shaking up the very foundations of the Indian government to stirring up controversy by the week, Arvind reached the height of his online popularity this year.

The London Games 2012 saw India’s biggest Olympic medal haul, equaling the collective tally of India's previous seven campaigns in this global event. Little wonder then that Olympics Bronze medalist boxer Mary Kom was chosen Yahoo! India’s ‘Person of the Year’.

After being chosen as the best non-model on the ramp by Yahoo! users last year, ‘Mr. Dependable’ Virat Kohli became 2012’s Performer of the Year, coming in straight at the top of the list of Cricketers of the Year.

Interestingly, Aishwarya Rai’s post pregnancy weight gain fueled a hefty share of Internet gossip, making her the Celebrity in the News for 2012, ahead of the Khans, Kapoors and Katrina Kaif!

Move over Brangelina. The most sought after Celebrity Couple in India was Saifeena. Where will they marry? Who’s on the guest list? What will they wear? Obsessed Internet users couldn’t get enough of this couple.

Who made a Style Statement in 2012? Amitabh Bachchan and Sonam Kapoor expectedly topped the list of Best Dressed Celebrities. But unusual suspect Ekta Kapoor rose straight to the top of this year’s Worst Dressed list, with Mallika Sherawat tailing her at a close second.

2012 saw many fashion trends vie for attention, many of which were inspired by the early 80s and 90s. Many A-listers seemed to take their fashion cues from the past, sporting colored denims, Anarkalis teamed with tight chudhidars and stilettos.

The dark cloud surrounding India’s airline carriers made the turbulence of the sky one of the Top News Stories of the Year. The Coalgate scam, Apple-Samsung war, fall of the Indian rupee and the much-awaited Facebook IPO also made it to this list.

iPhone 5 dominated the list of Top Tech Stories for 2012. Pinterest, crowdfunding and the sale of Instagram were among the other topics tech aficionados could not get enough of.

Other themes which dominated the daily habits of online users in India included news on style trends, health & fitness and top travel destinations.

*Below are some of the highlights from YIR in various categories

Top News Makers
1. Arvind Kejriwal
2. Narendra Modi
3. Malala Yousafzai
4. Akhilesh Yadav
5. Robert Vadra
6. Salman Khurshid
7. Rajat Gupta
8. Barak Obama
9. Manmohan Singh
10. Nitin Gadkari
11. Khaps
12. Yuvraj Singh

Indian news events of the year
1. Turbulence of the sky
2. Maruti Suzuki’s Manesar strike
3. Is Infosys losing its charm?
4. Apple-Samsung war
5. Indian rupee’s fall against the dollar
6. Coalgate scam
7. GAAR implementation postponed
8. Deregulation of Fuel prices
9. Summary of Union Budget 2012
10. Facebook IPO
11. Big Bang reforms to rescue India
12. Cancellation of 2G licenses

Celebrities who made news
1. Aishwarya’s weight gain
2. Sunny Leone
3. Poonam Pandey
4. Saifeena
5. Sherlyn Chopra
6. Priyanka Chopra
7. Sridevi
8. Shahrukh Khan
9. Ranbir Kapoor
10. Aamir Khan
11. Kangana Ranaut
12. Katrina Kaif

Top 12 tech stories
1. iPhone 5 and the iPad mini
2. Google glass
3. Facebook IPO
4. Facebook buys Instagram
5. Crowdfunding comes of age
6. SOPA Blackout
7. Google driverless car
8. Pinterest
9. Apple wins copyright infringement
10. Cloud computing
11. Facebook blows past a billion users and other social media player keep growing
12. Microsoft debuts the Surface

Cricketers of the year
1. Virat Kohli
2. Rahul Dravid
3. VVS Laxman
4. Kevin Pietersen
5. Sachin Tendulkar
6. Yuvraj Singh
7. Unmukt Chand
8. Chris Gayle
9. Mark Boucher
10. Andrew Strauss
11. Kumar Sangakkara
12. Simon Taufel

To know more about other categories please visit -

About the Yahoo! India 2012 Year in Review Methodology
To develop the Yahoo! Year in Review, our editors analyze user’s interest patterns on what they searched for, read, recommended and shared. It takes into account number of factors including absolute volume and growth from previous periods to see which themes and trends bubble to the surface. Individuals and their preferences always remain anonymous.

Contact Information:
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Contact Person:

email: email

Amit Verma
Phone: 9810896782

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
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