2012-02-14 13:43:13 -

Sign installation and maintenance company Xmo Strata says hard-pressed retailers seeking to squeeze extra life out of existing signage are making increased use of its Vicom HQ sign refurbishment system.

The company says poor signage and a shabby appearance has a significant impact on footfall but the CBI’s monthly Distributive Trades Survey : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. * said that retail sales were poor for the time of year with firms expecting levels to fall again next month.

“In that environment, expecting retailers to spend cash on signage systems may be unrealistic,” said Kate Parmentier, Operations Director of Xmo Strata. “It’s precisely the kind of situation that Vicom HQ is designed for. Essentially, it gives years of additional life to existing signs and

ensures that they look fresh, bright and clean despite their age.”


The system restores the colour of the original signage without the expense of a new sign and provides UV protection with a ten year warranty; it can be used on various sign materials (including aluminium, acrylic and GRP) and can be applied whilst the premises remain open, causing minimal disruption to the site.

“Maintaining an impeccable brand or corporate identity is vital in the highly competitive environment which retailers now face,” said Mrs Parmentier. “Yet at the same time it is potentially a major expense at a time when cost-down strategies are critical for survival.”

Xmo Strata has exclusive UK rights to the system.

* www.cbi.org.uk/media-centre/press-releases/2012/01/high-street-s .. : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..
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For further press information:Alexa Gibb, 020 8647 4467 alexa.gibb@garnettkeeler.com : mailto:alexa.gibb@garnettkeeler.com orFor

further customer information contact the company:Xmo Strata0845

2300 460 mail@xmostrata.com : mailto:mail@xmostrata.com www.xmostrata.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .