2013-08-20 08:33:52 - A unique way of connecting with a cause that touches your heart.
24x7booking.com today unveiled their CSR initiative "I want to light a candle"; a one-of-its-kind way of honoring and remembering the real heroes of our nation or standing up for a cause you believe in– Be it our soldiers, our women, our social workers. This Independence day, 24x7booking.com is empowering every Indian to light a candle at the Amar Jawan Jyoti, from anywhere in the world. The fact that the lighting of the candle will be done virtually over the internet, makes this initiative one-of-its-kind. The micro site, aptly named <www.iwanttoilightacandle.com>, enables this.
‘Lighting the lamp’, is the Indian traditional way of expression and is consistent with all religions, creeds, beliefs and also is an act of thanksgiving or “shradhanjali”. It is
a very Indian ethos to believe not only in the physical level of existence but equally so in the existence at the level of the spirit.
Referring to this initiative, Mr. Subramanya D. COO of 24x7booking.com expressed; "True to this spirit we will encourage the lighting of a billion candles in a silent yet effective way to connect India and Indians all over the world. We will make it easy, conducive, an almost effortless act and the greenest way of lighting a candle. Any Indian anywhere in the world can rise in salute of the nation and light the candle virtually on this site ".
The site is unveiled and will be set live from the 15th of August 2013 and will be open till the 2nd of October 2013 for everyone. This is a platform to showcase our solidarity to the nation’s true heroes, heroes who have caressed and embraced death so that we can live in peace, heroes who have stood up for a just cause, and against injustice. Their families have suffered sorrow so that we thrive in the comfort of happiness. "I want to light a Candle" stands to mark respect to all the true heroes (men and women). While the Independence day occasion immediately draws us to the sacrifices our soldiers have made, this initiative is not limited to our brave men and women from the armed forces
Speaking to media Mr. Subramanya D. COO, shared his plans which go beyond supporting the Indian Army Heroes. "We have been strong with our thought to support the real heroes of India, and going forward we would like to contribute to the society in more than a single way. We have plans to open this platform, reaching out to causes which need our support. Be it support to the girl child, the viral rape against women in our country or any other natural disaster like the recent Uttarakhand scenario; we would light a candle in support of India. We are anticipating that this gesture will help ignite the much dormant patriot in every Indian today. And help us realize the value of sacrifices made by these brave soldiers".
This is a CSR initiative of 24x7booking.com which is a new online travel portal in the Indian travel and ecommerce industry, offering end-to-end travel related services to travelers, such as flight and bus ticket bookings, hotels and holidays and Car rental services. 24x7booking.com is managed by a team of professionals from travel and technology back ground with a proven track record.
For more details and media queries:
- Name: Mr. Daniel James
- Email: firstname.lastname@example.org
- Toll free: 1800-102-1247/1800-208-1247
- URL: www.iwanttolightacandle.com