2013-12-18 09:46:28 - EMT’s channel reach and customer engagement helps 2X to increase its reach in the region
Leading international value added distribution EMT Distribution region wide channel provided 2X Software the much needed market penetration and the desired reach to target the fast growing market in Middle East.
After making a successful debut at this year GITEX, 2X Software have managed to make considerable in-roads into the region. The company has been able to generate lot of traction in the market and now with support of its distributor EMT, 2X intends to increase its engagement with the region.
Nikolaos Makris, CEO at 2X Software, said, “We are excited to be part of this growing region and after establishing a reasonable channel base, in the coming year we will focus on training our partners to transfer knowledge and skills that
would enable them to win more deals and service more and more customers effectively.”
“We will also be working closely with EMT to expand our channel foot print across the region and run several campaigns to acquire maximum number of reseller and partners under our banner. We are certain that with our technology, channel partners will be able to drive more margins and better return of investment for their time and effort.”
The market for virtual desktop and application delivery, remote access and cloud computing solutions is gaining currency in the region and 2X Software is ideally placed to service this market, bringing significant commercial benefits to businesses that are considering implementing virtual desktops, application delivery, and using the cloud.
“The overwhelmingly positive response that we received for 2X Software products and solutions at GITEX is a testament to the strength of this unique technology. 2X offers a new array of opportunity for resellers that can help them grow their business to a new level,” said, Mohammad Mobasseri, the CEO at EMT Distribution. “We will support the efforts of 2X Software in the region and execute training and marketing programs to enable partners and drive business in the market. We are well positioned to provide pre-and post-sales support to our partners for 2X product and solutions.”
“We are the authorised distributor for the entire range of 2X products in Middle East Africa and the company is looking to add more channel partners for 2X Software across the region.” added Mobasseri.
EMT Distribution is the leading global value added distributors based in Middle East and is authorised to distribute 2X products across the region including countries like Afghanistan, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestinian Territories, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates and Yemen.