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Worried about a Pressing Issue? Want to See All Sides?


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© Business Wire 2008
2008-07-24 15:04:05 -

www.opposingviews.com - The Bohle Company Corinne Litchfield / Rachel Jones corinne@bohle.com / rachel@bohle.com 310-785-0515, ext. 231 / 224 Want to see all sides of issues and topics you're concerned about? At Opposing Views, more than 100 well-known organizations and leading experts face off on the many sides of pressing issues in health, politics,

finance, religion and other societal topics - debating real issues, head to head.

www.opposingviews.com is the only place consumers can get a well-rounded look at the topics they care about. The site's debate format allows consumers to see the key points being made by different experts on a particular issue, form an opinion and make better-informed decisions.

Opposing Views' point/counterpoint format makes searching for answers easy and the site is very interactive. Consumers can see videos that further elaborate on the questions, comment on issues, vote on the discussion, rate the debate and gather more information on the expert or the topic at the responder's site. In the near future, consumers will also be able to directly ask experts their own questions and add their own comments.

More than 100 organizations are currently providing content for the beta site, including Sierra Club, People for the Ethical Treatment of Animals (PETA), Amnesty International, Lifeway Christian Resources, National Abortion Federation, Lambda Legal and the National Rifle Association (NRA).

Multiple points of view are presented on every topic and issues are separated into sections labeled Politics, Society, Health, Money and Religion. For instance, one of the debates in the Society section is, "Should abortion be legal?" Consumers can see arguments and evidence from the National Abortion Federation, Family Research Council and the Alliance Defense Fund.

In the Politics section of the site, Barack Obama and John McCain's camps are going head to head on the candidates' proposed plans for improving the U.S. economy.

"Our research shows that when people make decisions, they want insight from someone whose credentials they trust, someone with credibility," says Russell Fine, founder and CEO of Opposing Views. "We help facilitate the making of those decisions by providing consumers with a single place they can get second, third and fourth opinions, or simply get better informed on topics that are being talked about today."

Each question at www.opposingviews.com has a related news feed, allowing consumers to review recent coverage on the topic. Participating associations and experts have a public profile page, so consumers get to see their credentials and backers.

Opposing Views was created by Fine, a technology wizard and serial entrepreneur who has focused his career on creating online companies that aggregate huge amounts of information consumers can use to make decisions and then give them a chance to participate in the outcome in an interactive, immersive way. Fine designed and created the technology for Youbet.com, a real-time online horse racing site; and most recently was chairman of Accuscore.com, an online service that lets fans subject their favorite sport to the same level of detailed analysis as a financial analyst and predict game or match outcomes.

Opposing Views Brings Together Experts, Opinion Leaders To Debate
Important Issues, Help Consumers Become Informed, Make Decisions


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