2008-10-02 09:16:04 - World Kitchen, LLC has appointed Advantage Sales and Marketing (ASM) to a national strategic partnership effective today, Oct. 1. ASM will be responsible for World Kitchen's headquarter sales at our retail customers throughout the U.S.

FOR IMMEDIATE RELEASE

World Kitchen appoints Advantage Sales and Marketing nationally
Strategic partnership begins Oct. 1

IRVINE, Calif. --Oct. 1, 2008--

'We are extremely pleased and excited to begin this new partnership,' said Bob Wiltz, Vice President of Household Products Sales and Canada. 'Advantage Sales and Marketing augments our strategic go-to-market plans of getting even closer to our customers by providing superior service

and flawless execution.'

World Kitchen, LLC manufactures and markets bakeware, dinnerware, kitchen and household tools, rangetop cookware and cutlery products sold under well-known brands including CorningWare®, Pyrex®, Corelle®, Revere®, EKCO®, Baker's Secret®, Magnalite®, Chicago Cutlery®, and Olfa®.

'World Kitchen chose ASM over our competition simply because we are the best-in-class sales and marketing agency,' said Terry Pangallo, ASM's Vice President of Client Development. 'We are looking forward to building a successful business relationship and to growing the World Kitchen brand with our customers.'

About World Kitchen, LLC
World Kitchen, LLC and its affiliates manufacture and market bakeware, dinnerware, kitchen and household tools, rangetop cookware and cutlery products sold under well-known and trusted brands. World Kitchen employs approximately 2,900 people, and has major manufacturing and distribution operations in the United States, Canada, and Asia-Pacific regions. We sell products through multiple channels, including mass merchants, department stores, specialty retailers, retail food stores, and catalog showrooms.

About Advantage Sales and Marketing, LLC
Advantage Sales and Marketing ASM is a premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. ASM's cradle-to-cart-post-manufacture to consumption-customized sales and marketing solutions includes headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronic and home center industries. Headquartered in Irvine, Calif., ASM has more than 22,000 associates and 66 offices in the United States and Canada. Visit www.asmnet.com today.

For more information, contact:
Stephanie Miclot, ASM Corporate Communications
949-797-3105
stephanie.miclot@asmnet.com