2013-02-22 09:33:41 -

Following another year of expansion, foreign exchange company World First, has announced that it will be making some key organisational changes to start the new financial year.

Alex Sullivan has been appointed Managing Director of World First : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. UK, as founder Jonathan Quin becomes CEO of the World First Group, with co-founder Nick Robinson stepping into the role of Vice-Chairman.

Sullivan, 31, will take the helm of the UK operation having previously held the position of Commercial Director, a role he was appointed to having helped successfully drive the corporate side of the business forward in the last few years.

World First enjoyed another highly successful period of growth last year, culminating in its triumph at the 2012 National

Business Awards where the company won the award for ‘best customer focus’, beating a number of other reputable brands in the category.

The company was launched just nine years ago by co-founders Nick Robinson and Jonathan Quin, both formerly of Citibank. In less than decade, World First has rapidly established itself and has risen the rankings to become one of the ‘big four’ foreign exchange companies in the UK, alongside HiFX, Moneycorp and Currencies Direct.

Jonathan Quin, CEO and co-founder of World First, said.

“We’re delighted that Alex is taking on the role of Managing Director for World First’s UK operation. We are now a global business with offices in Australia and the USA, and we have plans to open in new locations this year.

“As this expansion continues, it’s good to know the UK operation, where it all started, is in Alex’s safe hands. He has been with us for 7 years, and no one knows the UK business better. 2012 was a great year for us, and we’re looking forward to continued success this year.”


Alex Sullivan said.

“I’m very excited about this new role. We have the best team in the industry and it’s a privilege to have the opportunity to take the company’s UK operation forward in the years ahead.

“The economic outlook still presents a hugely challenging scenario for anyone who needs to send money overseas, for whatever reason. It’s down to us to help our clients navigate the ever-volatile currency markets effectively, with award winning service and expert support.”

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