2014-02-18 15:49:41 - Developer Wainhomes has found it’s the woman in a relationship that make the decision about where a couple or family will live.
“Our findings show that it’s usually the women who make the decisions about buying the home and what goes inside it said Sharon Wood, Wainhomes North West Sales Director. The company found that women have the final say on almost all of the house buying decisions including which house type to buy, the plot location and selecting the specification such as kitchen tiles, worktops and bathroom fittings.
Sharon says: “I’ve been talking to lots of couples and families come through the show home doors across our developments and it’s always the ladies who come out saying yes this is for us or let’s look at something else on the development
This echoes research commissioned by the government in 2012
to “explore and better understand” the way that couples make financial decisions. It found women typically took on the role of the alpha or lead partner and so instigated financial decisions. The research reported similar roles emerged in same sex couples too.
Wainhomes has found that when it comes to deciding which new home to buy, women prefer properties with a utility room, a downstairs cloakroom and a master bedroom with ensuite.
Both women and men cite the kitchen as a deal breaker.
Male preferences are for homes with a garage, outside space and separate dining room and Sharon says this may hark back to the nineteenth century. “Home manuals of that period suggested that drawing rooms be associated with feminine colours, whereas dining rooms which were associated with men, should be darker. That may be because traditionally women withdrew from the dining room to the drawing room, leaving the men to smoke their cigars and discuss the issues of the day
By the 1920s, Furnishings, the leading trade journal of the time reported that, ¦woman is the purchaser of at least 90 per cent of the furnishings for the home’ and contemporary reports suggest that trend continues today with women being the primary motivator for interior design and purchases.
Sharon, who has worked with hundreds of homebuyers in her career, adds: “Decisions being made by younger couples buying their first home do seem egalitarian on the face of it. But look below the surface and it’s the female putting her foot down about a house type or what bathroom finish she wants. By the time couples have moved onto a second or third purchase I think most men have admitted defeat and will just let their wife or partner get on with it
However, there is one area of the home buying process where men are still definitely in control and that’s around technology. “Men will walk around the show homes here pointing out what size TV will fit on the wall and which room they can use for their gaming and technology said Sharon “and on this decision, it’s still the alpha male who continues to lead the way