2009-11-10 20:32:02 -

Extending its position as a thought leader in developing gaming products that create dynamic entertainment experiences for slot players, WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), will demonstrate the Company’s newest product innovations designed with its Player Driven Innovation focus at the ninth annual Global Gaming Expo (G2E®) from November 17-19 (Las Vegas Convention Center, Booth #1256).

WMS’ latest games will once again showcase the Company’s “Culture of Innovation” by marrying proprietary technologies with great content to bring unparalleled entertainment experiences never before offered on the casino slot floor. WMS’ Chief Innovation Officer, Larry Pacey, will bring highlights of the Company’s G2E excitement in the days leading up to the trade show and from the floor of the show via tweets at www.Twitter.com/wms : .

At the forefront of WMS’ depth and breadth of products debuting this year will be games featuring next-generation versions of WMS’ proven, content-enhancing foundational technology platforms enabled by the power of networked gaming capabilities -- Community Gaming®, Adaptive Gaming®, Transmissive Reels® technology and Sensory Immersion Gaming -- along with products enabled by new innovative technologies to create new form factors and games that are truly unique in the industry.
The Company’s excellence in evolving original product execution successes to create new dynamic player experiences will also be evident with the premiere of the next generation of popular products including the new Bluebird xD™ gaming cabinet, two new versions of the proven G+® series of video reel games (G+ 5x4 and G+ Deluxe) and the first series of G+ Mechanical games, two new series for the Innovation line of video reel games (Win it Again and Super Multi-Pay™) and new games for WMS’ I•Play™ video reel category. Across the portfolio of new products on display at G2E this year, WMS will demonstrate its ability to design new enhancements into its products to create heightened “celebrate the win” experiences for players.

Brian R. Gamache, chairman and chief executive officer of WMS, said, “With our dedicated focus on the player’s perspective, WMS’ game development team has again created a fresh range of unique and differentiated entertainment experiences that are Changing the Game for slot players and casino operators. WMS has established a proven blueprint for long-term product development that is focused on the purposeful evolution of technologies to create entirely new slot categories that deliver unrivalled excitement for players. As a result, WMS games provide unique gaming experiences that consistently generate high player appeal, which in turn drives increases in our casino slot floor market share.”


Product Highlights

WMS’ product developers have created a record number of innovative products offering new, exciting, differentiated gaming experiences. The following are highlights WMS will display at G2E this year.

- 103 new Video Reel games and 34 new Mechanical Reel games, including 94 new for-sale games and 43 new participation games


- Second- and third-generation product executions of WMS’ networked gaming foundational technology platforms, including 13 games featuring innovative new game play enhancements enabled by a single robust WMS foundational technology platform; plus 6 additional new games combining two of our foundational technologies; and 2 new games that leverage the power of three of our foundational technologies
- 40 available games on the new, groundbreaking Bluebird xD gaming cabinet, a platform innovation from WMS that establishes an entirely new level of player entertainment experience through engineered advancements in cabinet functionality designed to take advantage of the unique game content enhancements enabled by networked gaming applications
- New networked Portal application families


Gamache added, “Our focus on creating a broad array of innovative and differentiated, player-appealing products will be fully evident at G2E 2009. We will debut all-new for-sale and participation games that clearly reflect our Culture of Innovation. In the three years since WMS first introduced MONOPOLY Big Event®, a game enabled by our Community Gaming technology, we have extended the capabilities of our content-enhancing, differentiated technologies that advance the horizon of player experiences. WMS’ G2E debut of new games and advanced versions of our popular video- and mechanical-reel games, as well as our new category-creating Bluebird xD gaming cabinet, will further demonstrate our success in creating technology advancements and continued execution on our product development blueprint that delivers next generation gaming products with high player-appealing entertainment.”


Highlights of WMS’ Games Premiering on Next Generation Foundational Technology Platforms

WMS will debut 21 new games at G2E 2009 that leverage next generation versions of the Company’s four revolutionary networked gaming technology platforms - Transmissive Reels Gaming, Community Gaming, Sensory Immersion Gaming and Adaptive Gaming – to provide unique gaming experiences, including games that combine multiple foundational technologies, such as.



- THE PRICE IS RIGHT PLINKO® and THE PRICE IS RIGHT PUNCH A BUNCH® – Building on the success and familiarity of the ubiquitous THE PRICE IS RIGHT game show, WMS has two of the most popular and exciting games from THE PRICE IS RIGHT show. PLINKO and PUNCH A BUNCH games will debut creating a whole new paradigm in slot entertainment by leveraging enhanced versions of three of WMS’ powerful foundational technology platforms – Community Gaming, Transmissive Reels Gaming and Sensory Immersion Gaming – to offer an unmatched entertainment experience. WMS will showcase both versions of THE PRICE IS RIGHT brand on the slot floor in entirely new and unique product executions as it invites players to “Come on Down” for a chance at Community Progressive Jackpots in the “Showcase Showdown.”
- THE LORD OF THE RINGS – WMS introduces a new “epic” gaming experience with THE LORD OF THE RINGS, which is built on the success of the proven, award-winning Adaptive Gaming product category that has met with widespread player enthusiasm. WMS’ Adaptive Gaming technology has resulted in more than 750,000 unique log-ins as players unlock new features as they play, save their progress and resume game play at a later time – even at different casinos. THE LORD OF THE RINGS takes Adaptive Gaming to the next level as players embark on a journey based on the storyline of this motion picture trilogy and collect miles along the way to unlock new and exciting elements of the legendary adventure.


- MONOPOLY Big Money Spin™ Bigger Event™ – Over three years ago, WMS created Community Gaming with the introduction of MONOPOLY Big Event. At this year’s G2E, WMS moves the bar higher with major innovations that further heighten the communal celebration excitement. Presented across a super-wide (104”) high-definition screen display, MONOPOLY Big Money Spin Bigger Event features new ways to qualify for and trigger the Big Event bonuses and introduces the industry’s first “collaborative gaming” experience that allows players to work together in the bonus round.

- THE WIZARD OF OZ - THE WIZARD OF OZ Ruby Slippers™ is an entirely new product that extends this iconic brand by combining the visual and audio excitement of WMS’ Sensory Immersion platform on the Bluebird®2 gaming cabinet delivering a wide screen, high definition trip down the yellow brick road. With second-generation BOSE® powered Bluebird2 audio, players feel every step of their adventure while they experience bonuses, free spins, respins and big wins as they play this new fantasy game. A second new THE WIZARD OF OZ themed game, Follow the Yellow Brick Road™, is the latest Transmissive Reels version game. In addition to all of the entertainment enabled by the Transmissive Reels platform, this new game features 4-level, mystery-trigger progressive awards and a wide-area progressive jackpot.

“As the name implies, our ‘foundational technology platforms’ were developed with a focus on the future. From their initial development, each foundational technology platform was designed to create player entertainment experiences not available elsewhere on the casino slot floor,” said Larry Pacey, WMS’ executive vice president, global products and chief innovation officer. “Importantly, at the conceptual stage of these innovative technologies, our game designers and engineers had a vision that established a future path leading to even greater entertainment value. This vision has enabled the continued development of the underlying technology, resulting in significant, new innovation for each foundational platform as compared to their initial roll-out as well as a fuller range of exciting, differentiated products in our portfolio. At G2E, WMS will showcase 21 new and distinctive products leveraging these next-generation capabilities, including for the first time games that create a new paradigm in slot entertainment by exploiting the power of three of our foundational technology platforms all in one game to deliver slot floor entertainment experiences that are once again Changing the Game.”


WMS’ New Bluebird xD Gaming Cabinet Enhances the Entertainment Experience

Following the highly successful introduction of the original Bluebird gaming cabinet in December 2003 and last year’s introduction of the Bluebird2 cabinet, WMS once again is at the forefront of gaming equipment innovation with the debut of the Bluebird xD cabinet at G2E 2009. Bluebird xD is a category creating, fully featured gaming cabinet that takes advantage of creative game content made possible by networked gaming capabilities. A revolutionary cabinet, Bluebird xD blends physical and sensory elements with function. Bluebird xD is available in video and mechanical Transmissive Reels versions which provide the comfort and sightlines of a slant-top cabinet with the convenience and footprint of an upright gaming machine. Featured player comforts include ergonomic screen positioning for enhanced viewing, player intimacy and ease of play that is further elevated by intuitively located player interfaces and optimal player seating positions with generous leg clearance and an integrated footrest. At this year’s G2E, WMS will introduce the Bluebird xD cabinet with 40 available video and mechanical reel game themes.

Pacey commented, “WMS’ dedication to enhance the player experience extends beyond game content by emphasizing every aspect of the game presentation, including the sound package and the gaming cabinet to ensure that we deliver the highest levels of entertainment value. The Bluebird xD gaming cabinet brings new slot game entertainment to the forefront, as it creates for the first time ever an interactive experience between the gaming cabinet and our advanced, networked game play features to offer a fully engaged and entirely unique experience for slot players. The high level of entertainment and functionality of the network-enabled Bluebird xD gaming cabinet is a testament to the creative and collaborative abilities of our engineering and product designers who have innovated a new form factor that we expect will play a big part in the continuing evolution of casino slot floors.”


New Levels of Player Excitement Offered in Unique Mechanical Reel and Video Reel Products

WMS is an industry leader in the creation of new technologies that enable a broad array of new game executions that address all categories of the slot floor. The new for-sale games debuting at G2E 2009 once again raise the level of excellence that operators and players have come to expect from WMS. A few of the highlights include.



- G+ 5x4 – This innovative, new version of WMS’ popular G+ series of video games features a larger reel array for entirely new gaming experiences and greater player excitement. These new games feature greater line counts including 50 and 100 line options and a familiar but enhanced player interface.


- G+ Mechanical – Available exclusively on the networked-gaming-ready Bluebird2 cabinet, our G+ Mechanical games include all of the brand-recognizable and proven features of the G+ video games such as a streamlined interface, large win meter, big reel symbols and the distinctive, universal Big Win audio. Additional features for the G+ Mechanical games include bonus jackpots, Super Big Win and special Transmissive Reels accentuated lighting effects.


- Two New Series of WMS’ Popular Innovation Series of Games – Two years after introducing its Innovation Series of video reel games that feature unique player interfaces and revolutionary game play experiences, WMS continues to innovate this popular product series. In addition to new themes for existing Innovation series, WMS will debut two new series of Innovation games.
The Win It Again series offers a new twist on the popular Cascading Reels™ series. Featured on the all-new I LOVE LUCY™ game, players who achieve three consecutive winning cascades in one spin will win the combined total of their last five wagers. Offered exclusively on the Bluebird2 cabinet, the new Super Multi-Pay series allows players to play four separate reel sets at the same time on one screen, with bonuses and special symbols replicating across all four reel sets.


- Max Win™ 5x4 – The industry's first 5x4 mechanical reel game is enabled with the player- pleasing Transmissive Reels technology and features stacked wilds and stacked symbols that deliver a high win rate. Additional unique features include a special reveal feature and color-accentuated reel lighting effects.


- I•Play – With a new interface that enhances interactive game play, I•Play games bring together the popular win celebrations of G+ games with a simple, interactive interface designed to enhance games that require interaction from players. Launching with three exciting themes, the I•Play category comprises games designed to be easily understood by players and create great moments of anticipation.


- High Denomination Video and Mechanical Reel Games – New video reel themed G+ High Denomination games are Bluebird2 exclusives from WMS designed specifically for the quarter, dollar and even higher denom market. These products feature the popular G+ series of games to maximize player familiarity and confidence, while also including an option for a stand-alone progressive. For the mechanical reel high denomination segment, WMS has new single line, six level progressive games for two product families. Hot Hot Super Respin™ Progressive and Life of Luxury® Progressive were designed for the high-limit room and quarter slot players and are available in 3, 4 and 5 coin configurations.

Gamache concluded, “WMS’ focus on Player Driven Innovation becomes more evident with each new product execution as we move further along the continuum of game development to cement the Company’s position as the industry leader in delivering products that players actively seek out. To capture the depth of our experiences as we debut our new player-appealing products, our Chief Innovation Officer, Larry Pacey, will share his thoughts this year on the build up to G2E as well as the excitement from our booth and the show floor at www.Twitter.com/wms : .”

Product names mentioned in this release are trademarks of WMS, except for the following.

BOSE is a registered trademark of Bose Corporation.

G2E is a registered trademark of the American Gaming Association and Reed Elsevier Inc. Used with permission.

I LOVE LUCY and related marks are trademarks of CBS Broadcasting Inc. ©2009 CBS Broadcasting Inc. All Rights Reserved. Images of Lucille Ball & Desi Arnaz are licensed by Desilu, too, LLC. Unforgettable Licensing.

MONOPOLY is a trademark of Hasbro. Used with permission. ©2009 Hasbro. All rights reserved.

THE PRICE IS RIGHT, PLINKO, PUNCH A BUNCH and all other game elements are trademarks of FremantleMedia Operations BV. © 2009 FremantleMedia North America. All rights reserved.

THE LORD OF THE RINGS © 2009 New Line Productions, Inc. All rights reserved. The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the King and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Tolkien Enterprises under license to New Line Productions, Inc.

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. (s09)


About WMS Industries

WMS is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing video and reel-spinning gaming machines, video lottery terminals, and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. More information on WMS can be found at www.wms.com : .

This press release contains forward-looking statements concerning our products, plans, strategies, outlook, pending regulatory matters and future business performance. Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. Factors which could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) a failure to obtain and maintain our gaming licenses and regulatory approvals; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a reduction in play levels of our participation games by casino patrons; (7) cancellation or modification by customers of new gaming machine or participation orders; (8) a software anomaly or fraudulent manipulation of our gaming machines and software; (9) a failure to obtain the right to use, or an inability to adapt to rapid development of new technologies; (10) an infringement claim seeking to restrict our use of material technologies; and (11) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business-Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2009 and our more recent reports filed with the Securities and Exchange Commission.



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