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William Rast Debuts Spring '09 Denim and Collection


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© Business Wire 2008
2008-09-08 17:08:04 -

- People's Liberation, Inc. (OTCBB:PPLB), the designer of high-end casual apparel under the brand names William Rast(TM), J. Lindeberg(TM) and People's Liberation(TM), announced that the Company revealed its highly anticipated William Rast Spring '09 Denim and Collection last night to great acclaim at the Roseland Ballroom in New York City.

The fashion show, presented by Blackberry Bold/AT&T, showcased the

first complete men and women's ready to wear line by William Rast, the premium denim and lifestyle brand conceptualized and founded by business partners Justin Timberlake and Trace Ayala. The collection was designed by Marcella and Johan Lindeberg of Paris 68.

The Conde Nast Media Group hosted the runway after-party.

"The response from tastemakers, our retail partners and loyal customers was overwhelmingly positive," said Colin Dyne, CEO of People's Liberation. "We are fortunate to have a creative synchronicity with Justin, Trace and the Lindebergs that produces amazing style, while building financial success for the Company."

ABOUT PEOPLE'S LIBERATION(TM) AND WILLIAM RAST(TM)

Los Angeles-based People's Liberation designs, markets and sells premium contemporary apparel under the brand names People's Liberation(TM) and William Rast(TM). The clothing consists of premium denim, knits, wovens and outerwear for men and women. The William Rast(TM) brand is 50% jointly owned by the Company and superstar Justin Timberlake, with creative direction by the highly regarded design consultancy of Johan and Marcella Lindeberg for the William Rast(TM) Collection. The Company distributes its merchandise to better domestic department stores and boutiques, including Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, and Fred Segal. Outside the U.S., its products are sold directly and through distributors to better department stores and boutiques in 16 nations. The Company also sells merchandise on its websites www.peoplesliberation.com and www.williamrast.com.

FORWARD-LOOKING STATEMENTS

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. An example of forward looking statements in this news release include statements regarding expected Company success related to the new fashion line. Factors which could cause actual results to differ materially from these forward-looking statements include the Company's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of the Company's liquidity and financial strength to support its growth, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

People's Liberation, Inc.
Darryn Barber, President and CFO
213-745-2123
or
CCG
Sean Collins, Senior Partner
310-954-1357
310-497-9205
www.ccgir.com


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