2013-01-24 20:45:55 - New white paper now available free from Goolara uncovers the secrets of how email clients route your marketing email.

ALAMEDA, Calif. - January 18, 2013 – Goolara LLC, hosted and on-premise email marketing provider announces the release of their new white paper, "Deliverability Enhanced: Getting your email to your audience." Deliverability is the most important aspect of good email marketing, yet it is also the least well understood. Every email client has its own formula for deciding what goes in the bulk folder and what makes to the inbox. In "Deliverability Enhanced," Goolara explains the techniques the email clients use to route email, and how to make sure your mailings are properly received by the people on your list. There have been other white papers on deliverability, but none this thorough. “We looked at other white papers and found

that most offered only bits of information,” Philip Thorne, CEO of Goolara, LLC said. "We asked ourselves what we wanted to see in a white paper, and that's what we put in." "Deliverability Enhanced" is available free in the Resources section at goolara.com/Resources/Resources.aspx.

About Goolara
Goolara, LLC has been in business since 2005. Their Symphonie email marketing system is a versatile and feature-rich solution that is popular with agencies and other companies that work across multiple sales channels. Available as either on-premise software, or as a cloud-based solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated email marketing campaigns. Unlike some marketing software, Goolara Symphonie comes with everything you need to segment, customize and personalize your mailings for maximum impact. Its robust assortment of report features give you the ability to analyze every aspect of your campaigns, from the A/B split results, to time of day effectiveness. Symphonie's rich functionality and robust API provides everything marketers need to orchestrate, track and act on their email marketing initiatives. Its interface is intuitive and easy to use. Its reporting abilities and dynamic content features are some of the best in the business. The software's security features satisfy the most demanding network and compliance requirements, including functional-based permissions, audit logs, integrated passwords and a method of secure, real-time access to external data sources.

To learn more about Symphonie, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75), via email at: Info@goolara.com, or fill out the contact form online at: goolara.com/ContactUs.aspx

All trademarks are registered by their respective companies. Goolara, LLC reserves the right to make changes at any time without notice.

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