2008-09-04 22:26:27 -
Los Angeles-based hospital, advertising agency partner to expand WMMC's presence (Sept. 4, 2008) LOS ANGELES - As one of the most advanced hospitals in Southern California, White Memorial Medical Center (WMMC) is looking to leverage digital marketing to increase its footprint in the greater Los Angeles area and spread awareness of its world-class inpatient, outpatient and emergency services. The hospital has hired Los Angeles-based Sensis as its interactive agency to
expand WMMC's brand and outreach efforts.
'As the Internet becomes a key source of information for individuals looking to inform their health care decisions, it is imperative that White Memorial communicates to its constituents online. By combining interactive strategies with traditional advertising, WMMC will expand its communication effectiveness," Sensis CEO Jose Villa said. 'We are bringing our knowledge of White Memorial's diverse community and combining it with our ability to target relevant online behavior to communicate the right message at the right time. Our first campaign will be extremely targeted with detailed audience criteria. Interactive advertising is an excellent way to reach niche populations and should prove successful for White Memorial.'
As the hospital's interactive agency, Sensis will handle online media, marketing and Web initiatives. For Sensis' inaugural campaign with WMMC, the hospital is looking to expand its communication to patients in outlining communities. The campaign will inform potential patients of the hospital's state-of-the-art amenities and top-tier doctors.
'The Internet is becoming an important medium in making health care decisions and should play an integral role in all our communication efforts, which is why we specifically sought out an interactive agency to partner with,' said Juan Perla, WMMC director of marketing and communication. 'We are excited to see the campaign develop and obviously are eager to see the results.'
Sensis' interactive strategies will run in tandem to WMMC's traditional advertisements. Online initiatives will include search engine marketing, display advertisements and rich media. The planning stages of this campaign are already underway with an expected launch date in late September.
About Sensis:
Sensis, formerly known as Focus Multimedia, is a minority-owned and operated interactive agency that is helping its clients capitalize on the more than $2.7 trillion buying power of Hispanics, African Americans, Asian Americans and GLBT consumers. Sensis' interactive marketing experience includes strategy, analytics and emerging media capabilities, such as mobile marketing, blogs, podcasting and online video. The award-winning agency has recently been named one of Hispanic Business' Fastest Growing Hispanic-owned companies and earned a spot on the Inc. 500 list of fastest growing private American businesses. Founded in 1998, Sensis has made an impact for many of its powerhouse clients, including the U.S. Army, L.A. Care Health Plan, the California Lottery, United Healthcare and Southern California Edison. For more information, visit www.sensisagency.com.
About White Memorial Medical Center:
White Memorial Medical Center is a 353-bed, not-for-profit, faith-based, teaching hospital that provides a full range of inpatient, outpatient and emergency services to communities in and near downtown Los Angeles. Services include The Heart and Vascular Care Center, the Centers for Orthopedic Care, Cecilia Gonzalez De La Hoya Cancer Center, Oscar De La Hoya Labor and Delivery Center, children's services, emergency services, rehabilitation and behavioral medicine. For more information, visit www.whitememorial.com.
