2013-09-18 22:59:02 -
JW Maxx Solutions is the industry leader in providing online reputation
management services with positive media outcomes for growth-oriented companies.
Scottsdale, Arizona - Online reputation management and ORM are terms that have
received a lot of coverage the past several years, yet many people are still
unsure about what online reputation management really is. For this reason,
reputation management agency, JW Maxx Solutions, is discussing what ORM is and
how it works.
In order to discuss what ORM is it is necessary to understand what an online
reputation consists of and how it impacts a person or company's name. An online
reputation is the way that the Internet landscape reflects a brand name. In
other words, when a person or brand's name is typed into a search engine such as
Yahoo! or Bing, the results that show reflect that name's Internet
landscape or online reputation.
JW Maxx Solutions recognizes that most people's Internet assets include social
media accounts and blogs if they have any. However, a company's online
reputation also includes websites and consumer reviews posted on any of the
plethora of review sites on the Internet.
When these reviews and search engine results pull up negative content, then the
online reputation is in need of online reputation management. The severity of
the damage is assessed by how many negative results are shown on the first and
most influential pages of search engine results.
Internet reputation repair starts with assessing where the damage is
originating. While it is not possible to stop people from posting on user forums
and review sites, it is possible to set up a buffer of high-ranking positive
content in order to deflect and neutralize negative reviews that may be posted.
JW Maxx Solutions reminds that sometimes, the content posted crosses the line
into libel and defamation. These cases are taken very seriously and legal action
can and will be taken against those who post content that carries legal
"Nothing is anonymous on the Internet anymore, and those who cross the line will
be held accountable for their actions," reputation expert Walter Halicki said.
Once the issues have been assessed, then the repair process starts with the
creation of positive content, the creation of high-ranking assets and the
utilization of the latest technology and methods in order to resolve the
For more information about online reputation management and the reputation
defense services that JW Maxx Solutions offers, visit
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Source: JW Maxx Solutions via Thomson Reuters ONE