2008-06-19 15:51:07 -
- Wet Seal launches Nationwide and Online Promotion with Prima J and Geffen Records.
The Wet Seal, Inc. (Nasdaq:WTSLA), a leading specialty retailer to young women, today announced a promotion with one of the nation's hottest emerging artists, Prima J, represented by Geffen Records. This exclusive promotion includes a sweepstakes on wetseal.com in which one lucky girl can win
a "Chilosa" style make-over and a backyard barbeque with Prima J. Janelle and Jessica, the two girls of Prima J, will fly to the winner's hometown for a make-over in the local Wet Seal store. After the make-over, the contest winner will host a catered backyard barbeque for up to 50 people, where the girls of Prima J will perform, take photos and sign autographs.
"Chilosa", pronounced Chee-loh-sah, is a word created by the girls of Prima J for "A sassy, hot and feisty girl who's independent with a little spice. She's the fun and fearless girl next door, with lots of spirit, who has a deep inner self-confidence. She knows who she is inside and doesn't have to put up false fronts to be something that she's not."
"This is the perfect summer contest for our girl. The girls of Prima J are an exceptional fit with the Wet Seal customer and will provide a memorable experience for the winner in her hometown this summer," said Ed Thomas, Chief Executive Officer.
Prominent placement on the wetseal.com home page has been established to fuel this promotion. Wet Seal outfits worn by Prima J at a recent photo shoot are featured on the artist's landing page, and the head-to-toe looks can be purchased with one click. The landing page also includes behind the scenes footage, contest details, and a link to purchase the new, self-titled debut CD with the hit "Corazon". Over 400 Wet Seal stores nationwide will also have signs speaking to the promotion. The CD will be available for purchase nationwide for $10.50, and the CD's hottest tracks will be playing in the store. The promotion also includes links to wetseal.com from Prima J's MySpace page, Prima J's Chilosa blog site, and the official Prima J site.
"We are so excited to partner with Wet Seal for this promotion. We have always loved shopping at Wet Seal and think this will be such a fun thing to do this summer!" said Jessica Martinez of Prima J.
Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of May 31, 2008, the Company operated a total of 496 stores in 47 states, the District of Columbia and Puerto Rico, including 401 Wet Seal stores and 95 Arden B stores. The Company's products can also be purchased online at www.wetseal.com or www.ardenb.com. For more company information, visit www.wetsealinc.com.
The Wet Seal, Inc.
Steve Benrubi, CFO, 949-699-3900
