2012-11-22 18:59:17 - News that their website had climbed more than 250 places in the latest Sitemorse UK Retail 500 benchmark was cause for celebration at Topps Tiles.
But the survey was particularly good news for the marketing team at the Leicester-based company, with 308 stores the UK’s leading tiling and wood flooring specialist.
Head of Marketing Beth Boulton said the aim was “to develop an inspirational website and an online presence which reflects our market leading position.”
Launched originally as a non transactional catalogue based site, Topps Tiles has made considerable investment to develop their brand presence online. The web shop now includes their entire product range which can be delivered direct to home or collected from customers’ nearest stores, you can even order samples to try at home before you buy.
“The focus on the website has widened in the last twelve months as we recognise the
customer journey often starts with visiting the website first. Currently one-third of our web visitors end up on our store locator page, and that’s good news for us – we are very proud of the service in our stores and the knowledge and expertise of our staff” she added.
The marketing team have made a number of improvements to the website over the past three months which has led to the big improvement in their rating by Sitemorse. This includes a new ranking and navigation solution, the launch of store reviews as well as inspirational style guide and interior design pages across the website.
“When we saw early coverage of the survey in a trade magazine, the news was picked up quickly by the CEO and Senior Management team, everyone was hugely excited” said Sian Austen, Online Marketing Manager.
Sitemorse has been benchmarking websites across a variety of sectors for the last decade. Our latest retail survey, which spotlights the websites of the top 500 UK retailers, will be published on November 22.