2010-07-29 19:58:56 - A new webinar shows businesses how to successfully use magalogs in their marketing mix.

A webinar previously given to private groups is now publicly available. Boosting Response and Revenue with Magalogs walks viewers through what a magalog is, and how it can be used to market more effectively and increase sales.

Mike Klassen, The Magalog Guy, is a direct market graphic designer. His 30 minute webinar is designed not only to teach businesses about magalogs, but also to focus on one of their strongest traits.

According to Klassen, "The subtitle of the webinar is 'Making Deeper Connections with Prospects and Customers'. Because magalogs give you more space to tell your story, you're able to make deeper connections with your audience when you can't speak to them face-to-face. That's a very powerful aspect of magalogs that

leads to a boost in response and sales."

As part of the webinar, Klassen shows examples of different magalogs, including one used by Oprah Winfrey. He also shares 10 building blocks of successful magalogs, and the four questions that need to be answered to know when a magalog is right for your business.

The free webinar is available at: magalogguy.com/webinars/

About The Magalog Guy
Mike Klassen, The Magalog Guy, is a direct market designer specializing in the layout of Magalogs, Slim Jims, Issuelogs and Bookalogs.

Mike is the author of "Increase Sales & Build Deeper Connections: How To Get Prospects To Pay Attention To The Story They Want And Need To Hear Before They Buy." The free book, and other free marketing resources, are available at: www.magalogguy.com