2008-10-09 12:32:32 - Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report analysing the web content management markets.

'Web Content Management Infrastructure: Market Shares, Strategies, and Forecasts, 2008 to 2014', which is available at www.reportbuyer.com/go/WIN00051 reports that web content management markets at $372 million in 2007 are anticipated to reach $2 billion by 2014.

Market growth is a direct result of movements to leverage the Internet as a channel, respond to implementation of broadband

networks for video and image transmission, create automated marketing systems implementation, and leverage market opportunities brought by the ability to have data sent over portable wireless devices.

The report shows that web content management (WCM) systems are a basic infrastructure for unstructured information published to the Web from departments. Unstructured information is becoming more structured as it is tagged with XML tags and managed in components enabling reuse and repurposing of content. As unstructured content begins to look like structured content, the database techniques are migrating to Web content management markets.

Authors of the report note that to effectively attract and engage customers online, marketing departments need to quickly and easily create landing pages, entire Web sites and a variety of interactive online campaigns that will enable them to unlock the potential of their interactive strategies.

The report 'Web Content Management Infrastructure: Market Shares, Strategies, and Forecasts, 2008 to 2014' is available from Report Buyer at: www.reportbuyer.com/computing_electronics/software/content_manag ..

Report Buyer product ID: WIN00051

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