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WAT-AAH! Sponsors Teen Diaries, “Pretty Girls Sweat” Yoga Event in NYC For Inner-City Teen Women Hosted By Estelle

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2013-01-10 17:38:10 - Led By Yoga Instructor Leslie Fajfar Event Aims to Inspire Young Women to Embrace Fitness and the Power of Yoga

(January 8, 2013 - New York, NY) WAT-AAH!, a line of functional water for kids and teens, announces "Pretty Girls Sweat" in partnership with Teen Diaries, the celebrated digital destination dedicated to helping multicultural females between the ages of 13 to 22 transition into adulthood. This is the first annual Pretty Girls Sweat yoga class, which will be held at the Educational Alliance's Sirovich Center on January 12th in New York City. Hosted by Grammy Award winner Estelle, forty inner city teen women from the New York community will enjoy a yoga class from certified yoga instructor, trainer and fitness dietician Leslie Fajfar, in a safe, welcoming and comfortable atmosphere. WAT-AAH! also partnered with Teen Diaries for their inaugural "Pretty

Girls Sweat" event in 2012, with Grammy Award nominated songstress Keri Hilson.

Participants of Teen Diaries' Pretty Girls Sweat yoga event will enjoy a healthy hydration workshop presented by WAT-AAH!, a self-esteem workshop from Clinical Therapist Nicole Roberson, an intro to yoga lecture and full yoga class from Leslie Fajfar and a healthy lunch, complete with a workshop on how to create nutritious blended juices at home. Additionally, Estelle will be on hand to speak with participants about the importance of fitness and will partake in the yoga class alongside the young women.

"We are excited to partner with Teen Diaries once again," says WAT-AAH! founder & CEO Rose Cameron. "Teaming up with Teen Diaries and Estelle to promote fitness and wellness is important because we believe that empowering kids to be healthy in creative and cool ways is the key to ending childhood obesity," adds Cameron.

WAT-AAH! and Teen Diaries Pretty Girls Sweat initiative's all aims to encourage young women to embrace fitness and feel confident in their own bodies. To resonate with kids and teens, WAT-AAH! uses fun and contemporary approaches in its initiatives, and believes that celebrities can play an important role. Some of its major partnerships have included young celebrities such as OMG Girlz, Diggy Simmons , Willow Smith , Nick Cannon , Ryan Beatty , Cody Simpson , along with NFL athletes such as Marques Colston of the New Orleans Saints and Pat Peterson of the Arizona Cardinals, who have come together to take a stand for kid's health.

About WAT-AAH!
WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure unadulterated water. Rose Cameron , the CEO and Founder, created WAT-AAH! after learning an alarming fact that today's generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity. Inspired by her two boys and Cameron's 20+ years of experience in brand building and developing successful national marketing campaigns for various industries, she and her sons worked together to design WAT-AAH!'s screaming boy logo and its first line of functional products, which entered the market in 2008. Since then, WAT-AAH! has aimed to make water "cool" and contemporary to kids and teens to encourage their consumption. WAT-AAH! is available in major supermarket chains such as Kroger, Giant, Stop & Shop, ShopRite, Shaw's, BI-LO, Food Lion, Ralph's, Whole Foods Market and many others as well as school districts nationwide. To learn more, visit

For more information please contact:

Sherlen Archibald
The Chamber Group

Dezmon Gilmore
The Chamber Group

Press Information:
Let Water Be Water

133 W 25th St. Fl 9W
NY, NY 10001

Contact Person:
Christine Widga
Communications Coordinator
Phone: 212.627.2630
email: email


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