2013-03-11 13:48:13 - Auto extravaganza to sport new look, feature over 280 car models

March 11, 2013
Al Hilal Bank will once again roll out its innovative ‘walk in, drive out’ financing scheme at the 5th Al Hilal Auto Festival taking place from March 14 to 17, 2013 at the Beach Car Parking, Corniche, Abu Dhabi

Over the past few years, the annual festival organized by Al Hilal Bank has attracted a huge following as one of the country’s premier auto shows. Its innovative ‘walk in, drive out’ financing promo enables visitors to own a new car and take it home within just 60 minutes. The show’s enormous popularity eventually led to the launching of a separate show in Dubai, the Al Hilal Dubai Auto Festival, in 2012.

This year’s Abu Dhabi extravaganza will feature a new

show format and will display more than 280 branded cars via a Fashion Car Show and motorcycle and yacht displays. True to its carnival-style theme, the Festival will also include a kids’ village, drummers, and heritage food items, among many others. Various government and corporate entities will be participating as well.

“The Al Hilal Auto Festival began as an event for offering some of the best automobile financing deals to the public but eventually grew into a fun, family-friendly annual event. For this year we are adopting a new format that builds further on the show’s successful evolution and reflects its growth into a socially relevant gathering,” said Mohammed Jamil Berro, CEO of Al Hilal Bank.

More than 40,000 visitors attended the 2012 Al Hilal Auto show. Elements such as food courts for children and adults, praying areas and a VIP tent will be incorporated into this year’s edition to cater to the diverse visitor profiles and accommodate expectedly larger crowds. The festival events will run from 4 pm to 12 pm daily.