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W Concept Releases Game Changing Spring/Summer 2014 Fashion Campaign Starring Famed Blogger "Natalie Off Duty"


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2014-04-25 18:38:03 - Online Clothing Retailer Debuts Weekly "12 Keyword" Digital Campaign Showcasing 2014's Top S/S Trends

Online fashion retailer, W Concept ( us.wconcept.com/), has just revealed the release of their "12 Keywords" Spring Summer 2014 digital campaign featuring model-turned-fashion-blogger Natalie Suarez of her namesake style blog "Natalie Off Duty". Every Wednesday the brand will release one "keyword" focusing on a fundamental up-and-coming fashion trend. The brand also provides various editorial images featuring Natalie sporting each keyword trend along with an easily shopable tailor-made list to follow inline per trend. Natalie can be seen donning the brand's latest finds from chic minimalistic trousers to casual print slip-ons, and glamorous one-pieces. The digital campaign itself will feature seasonal trends such as Garden Party, Modern Classic, Denim Clash, Urban Athletic, and so much more. Through the new campaign W

Concept hopes to provide their customers with a functional and fun opportunity to connect with the brand, while keeping them chic and intune.

"After previously working with Natalie Suarez last year, we knew wanted to partner with her again. Natalie has a sense of style and self that really relates to our customers." States Marketing Manager of W Concept, Mari Hwang. "The '12 Keywords' campaign came to life after we brainstormed different ways to connect with our customers. We didn't just want to release some styled pictures and leave it at that like most other online retailers. Essentially W Concept wanted to create an overall enjoyable experience for our customer from the search for the perfect piece to the initial check out. As an online retailer we do our best to try and be as personable as possible, as well as understand our customer's changing wants and needs."

W Concept is a fashion and lifestyle atelier, handpicked featuring highly coveted items from upscale brand names to less-known high quality brands, as well as selling their own label items. From glamorous baubles to simple duds and threads, W Concept offers a variety of chic, versatile apparel suited for any fashionista. The brand also offers exclusive lines featuring partnerships with top personalities such as street artist Paul Richards, shoe brand Jinny Kim, and organic line Kowtow. Originally having worked with “Natalie Off Duty" on an exclusive line for the website, the "12 Keywords" campaign is the second time the brand has partnered with the famed blogger.

For more information on W Concept or their collaboration with "Natalie Off Duty" please visit us.wconcept.com/. For press and media inquiries please email info@beautifulplanning.com or call 877.841.7244 .

About W Concept
W Concept is an online luxury fashion retailer with a brick and mortar store located in Fort Lee, NJ.
Established in 2006, W Concept launched their American site in early 2012 with much success. The store carries a collection of high fashion men and women clothing and accessories from over 200 designer brands and is a die hard shopping resource for all male and female fashion trends. Each item is thoughtfully handpicked from internationally acclaimed and young designers alike. W Concept also designs and carries two in-house brands, W Studio and W Street. Visit us.wconcept.com for more information.





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