2014-04-23 10:49:00 - Music Has High Appeal to the Largely Youth Demographic of Vuclip's Consumer Base
NEW DELHI—April 22nd, 2014 — Vuclip, the world's largest independent mobile video and media company, has entered into a partnership with TIPS, pioneers in the Indian music industry. This partnership expands the diversity and breadth of music now available to the fast growing mobile audience of Vuclip. Content offerings include Bollywood and Indipop albums, movie scenes and other movie related content. Consumers can now enjoy music videos from popular titles like Ramaiya Vastavaiya, Phata Poster Nikla Hero, Race 2, Ajab Prem Ki Gajab Kahani as well as upcoming movies and albums, on any device and any network without buffering. Please visit m.vuclip.com and on the Vuclip Android App to check out your favorite Tips album.
Commenting on the association, Nikhil Naik,
Director, Global Content and Distribution for Vuclip said, "At Vuclip, our mission is to offer content that consumers love. Vuclip's fast growing consumer base is largely made of youth from both metros and non-metro areas. This vibrant audience base has an insatiable appetite for music and we continue to partner with the best to bring exciting content to our users."
Sharing his thoughts, Kumar Taurani, Chairman & Managing Director, Tips Industries Limited said, "The mobile screen is fast becoming the most important screen for content distribution and monetization because that's where the consumers are today. However, for playing content, mobile brings a number of challenges such as network variability and a tremendous diversity of devices. With Vuclip, we have found the perfect mobile video platform that not only makes it easy for us to overcome these challenges, but also offers the highest global reach and engagement and the best video viewing experience. All of this is extremely critical to our success on the mobile platform."
With a global user base of more than 120 million monthly users and over 1 million videos from more than 150 content partners, Vuclip serves up 4 billion minutes of un-buffered video a month to mobile users around the world. Vuclip delivers a high-quality mobile video experience on any network and on any device, bringing a video revolution to countries where mobile devices are the first and only screen for millions of people.
By bringing seamless mobile video to established and emerging markets worldwide, Vuclip opens up unprecedented monetization opportunities for content providers around the globe, providing a powerful platform for all forms of content -- not only short video clips, but also full-length movies, TV series, and sporting events.
Vuclip is headquartered in Milpitas, California with a presence in New Delhi, Mumbai, Singapore, Dubai, Beijing and Ottawa. Please check out Vuclip on your phone via m.vuclip.com or by installing the Vuclip app on your Android device.
About Tips Industries Limited
Tips Industries Ltd founded by Kumar & Ramesh Taurani has a music catalogue of over 25,000+ songs spanning several languages and genres including popular soundtracks such as Taal, Mann, Rangeela, Khal Nayak, Parineeta, and others. Over the years, the reputed company has also produced hit films including Raja Hindustani, Ajab Prem Ki Ghazab Kahani, Raaz, Coolie No.1, National Award winner The Legend of Bhagat Singh, Tere Naal Love Ho Gaya, Race 2, Ramaiya Vastavaiya & more. Their upcoming film It's Entertainment starring Akshay Kumar releases 8th August, 2014
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