2008-07-07 16:32:28 - Vonage, the leading internet telephony company, has appointed the database management company Information Arts to manage, design and lead its UK SME & SOHO customer insight strategy.

The announcement follows a competitive pitch in which Information Arts demonstrated exceptional understanding of the telecoms industry and clearly communicated their capabilities in offering targeted UK SME insight data.

Vincent Potier, Vonage's newly appointed Managing Director said: 'The SOHO and SME markets are an integral part of our business and commercial strategy. These business sectors are often neglected - unfairly getting

overlooked and lost in no man's land between home users and bigger corporates. Vonage is the ideal service to bridge that gap and we fully recognise the importance of this sector. With their strong reputation in the telecoms sector for B2B insight data, Information Arts is our ideal partner to enhance our communications with these businesses'.

Gary Selby, Joint managing director of Information Arts, added: 'This is a significant win for Information Arts, adding to our portfolio of prestigious telecoms and IT clients, and further reinforcing our reputation for delivering the very highest quality of service to the most exacting standards. Winning Vonage is a direct result of Information Arts' expertise in insight B2B data and the functionality of our data components including DNA.'

This announcement is the latest in a series of prolific new business wins for the High Wycombe based insight data provider including Panasonic and PHS, and its continued expansion across its data products with the dedicated ‘Data Assets Division'.

The appointment completes Vonage's agency line up and follows the recent promotion of Vincent Potier to Managing Director.
- ends -

About Information Arts
Since its formation in 2000, Information Arts has become recognised as the leader of insight-led B2B relationship marketing in the UK.

Acting independently, Information Arts delivers a range of insight, data and database solutions to clients ensuring they receive the best resolution, irrespective of data ownership. With an established market standing in developing lead generation, customer development and dealer channel programmes, Information Arts has a proven record in improving ROI and achieving tangible results for clients.

Information Arts is respected for its innovative and revolutionary approach, following the creation and development of several of the industry's leading B2B data, insight and technology components including DNA (Decisions Needs & Attitudes), GIC (Geodemographic Industrial Classification), PIC (Psychodemographic Industry Classification), Webview and Streetwise.

Information Arts provides solutions for companies marketing to businesses in the UK and global markets, and also strategically partners many companies including Xerox, Vodafone, THUS DHL, Yahoo!, and GSM.
www.information-arts.com

About Vonage UK
Vonage UK is a subsidiary of Vonage Holdings Corp., traded on the NYSE under the symbol VG. Vonage is a pioneer in the Internet phone industry. In the UK, the award winning Vonage® service is sold on the Vonage UK website and through national retailers PC World, Currys, Currys Digital, Comet, and Staples.

For more information about Vonage's services and products, please visit www.vonage.co.uk. Vonage® is a registered trademark of Vonage Marketing, a subsidiary of Vonage Holdings Corp.

For more information please contact :
Information Arts - Rachel James, Kate Moloughney, Gordon Wallace on 0207 201 0600 or e-mail: rachel@limelightpr.co.uk, kate@limelightpr.co.uk, Gordon@limelightpr.co.uk

Vonage - Rebecca@ambition-communciations.co.uk or Jo@ambition-communications.co.uk