2013-09-24 20:13:58 - The Vivanti Company, which provides services in the sphere of information technology and pharmaceutical marketing (Customer Relationship Management (CRM), e-detailing/Closed Loop Marketing (CLM), Continuing Medical Education (CME)), acted as the Gold Sponsor of the III Annual Congress on Electronic Marketing in the Pharmaceutical Industry “Pharma eMarketing 2013”, which took place on September 11-13, 2013 in Barcelona.
The topics that attracted the most interest of the 2013 conference participants were the issues of interaction with professional medicinal audience using social media. The discussion of electronic detailing (e-detailing/clm) was scheduled for a separate day of the conference (September 13) and attracted live interest, which resulted in a vivid discussion. The background of the discussion comprised the experience of pilot implementations, resulting in a comprehensive opinion on the key factors of success at the e-detailing/clm implementation. This array of opinions transformed into a detailed feedback with a goal-oriented discussion of the project details both during preparation of implementation and during the implementation itself.
The report by Vivanti on the methodology of CLM implementation attracted particular attention. There were
so many questions that the discussion continued within the framework of the specially arranged 40-minute panel meeting, at which the conference participants shared their experience of e-detailing/clm implementation, discussed mistakes and important landmarks of projects, listened to Best Practice cases compiled upon the results of Vivanti's implementations. Demonstration of the content and the platform both within the framework of the specially prepared report by Vivanti and at the equipped mount attracted practical interest. The opinion leaders and the leading experts of European representative offices and global offices of pharmaceutical companies, such as Berlin Chemie, Lunbeck, Lilly, Gedeon Richter, Mylan, paid interest to the Call-n-Go platform of the Vivanti Company, and now the conditions of the product implementation in such countries as France, Lebanon, Sweden, Germany and Russia are being discussed.
The opinion of the participants on the convenience and functionality of the Call-n-Go platform of the Vivanti Company is based on the self-sufficiency of the business architecture and information logics interfaces. Functions, which are the platform's basic functionality both at the client side on a tablet and at the server side in the format of a web page, describe and support as fully as possible the main business processes “in the fields”. Participants of the conference expressed a shared opinion that the time of a new generation of more functional solutions has come. The pharmaceutical world has reached the end of the previous platforms’ epoch when only few experts understood the ideology, and the technology went behind the ideology. Actually, having opened the new epoch of highly intellectual solutions, the Call-n-go platform demonstrated on its own example that the application and the content really help professionals “in the fields” to correctly and efficiently arrange marketing communications and territory management.
The Vivanti Company (ZAO “Vivanti”, www.vivanti.ru) was founded in 2010 and belongs to the vertically integrated ALP Group of Companies. The Vivanti’s sphere of competence is high-level service in the sphere of information technology, medicinal educational programs (CME), the sphere of database management and improvement of database operation efficiency (CRM, CLM), and in the development of new communication channels and the pharmaceutical marketing. Clients of the company are the leading pharmaceutical companies both on the level of local representative offices and on the global level of parent organizations.