2009-12-21 14:44:09 -

Vitacost.com, Inc. (NASDAQ:VITC), a leading online retailer and direct marketer of health and wellness products, today announced its stock has been added to the Russell 2000 Index, a subset of the Russell Global Index. The Russell 2000 Index provides a comprehensive and unbiased barometer for evaluating small-cap stocks performance in the U.S. equity market.

“We are pleased with our inclusion in Russell 2000 Index, which reflects our current and expected positive operating and financial results,” said Ira Kerker, Vitacost.com’s Chief Executive Officer. “We expect our addition to the Russell 2000 Index will increase our visibility within the investment community and enhance shareholder value as we communicate and execute on our strategic initiatives.”


Initial Public Offerings are added to the Russell Indexes

on a quarterly basis.



About Vitacost.com, Inc.

Vitacost.com, Inc. (Symbol: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc.

sells these products directly to consumers through its website, www.vitacost.com : , as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection supported by current scientific and medical research at the best value, while providing superior customer service and timely and accurate delivery.

Definition of active customers, Active customer base—defined as customers who have purchased from Vitacost.com within the last 12 months.



ICR, Inc.John MillsSenior Managing Director310-954-1105