2008-08-13 16:59:39 - Raleigh Internet Marketing Firm Hosts Discussion On Consumer Generated Content

RALEIGH, N.C. - Diane Kuehn, president and chief executive officer of VisionPoint Marketing (www.visionpointmarketing.com), has announced that the firm hosted a client lunch and learn to discuss the topic of user generated content (UGC). At the lunch and learn, Womble Carlyle, a full-service business law firm, led the presentation on what companies should know about UGC, as well as guidelines

for inviting consumers to interact with a brand online while managing the brand owner's legal risk. VisionPoint clients learned that UGC can increase consumer interest in the brand and encourage participation on the Web site, but can also make the Web site owner vulnerable to legal claims from competitors, government regulators and other consumers. The presentation included advice on how to balance qualifying for safe harbors under the Digital Millennium Copyright Act and the Communications Decency Act while retaining control of the brand message.

VisionPoint Marketing, an Internet marketing firm, is recognized as a leader in interactive initiatives ranging from branding to lead generation. VisionPoint Marketing has realized growth rates from 50 to 500 percent every year, and has established a Raleigh office serving a diversified regional client base. For more information visit their Web site at www.visionpointmarketing.com.

Related Links:
www.visionpointmarketing.com
www.wcsr.com

News Facts:
• Diane Kuehn, president and chief executive officer of VisionPoint Marketing (www.visionpointmarketing.com), has announced that the firm hosted a client lunch and learn to discuss the topic of user generated content (UGC).
• At the lunch and learn, Womble Carlyle, a full-service business law firm, led the presentation on what companies should know about UGC, as well as guidelines for inviting consumers to interact with a brand online while managing the brand owner's legal risk.
• VisionPoint clients learned that UGC can increase consumer interest in the brand and encourage participation on the Web site, but can also make the Web site owner vulnerable to legal claims from competitors, government regulators and other consumers. The presentation included advice on how to balance qualifying for safe harbors under the Digital Millennium Copyright Act and the Communications Decency Act while retaining control of the brand message.
• VisionPoint Marketing, an Internet marketing firm, is recognized as a leader in interactive initiatives ranging from branding to lead generation. VisionPoint Marketing has realized growth rates from 50 to 500 percent every year, and has established a Raleigh office serving a diversified regional client base. For more information visit their Web site at www.visionpointmarketing.com.

Quotes:
'The lunch and learn was a great opportunity to help our clients be familiar with both the risks and rewards of consumer generated content,' said Kuehn. 'We all need to be aware of the effects of our actions, especially regarding new technology.'

About VisionPoint Marketing:
VisionPoint Marketing provides strategic consulting, development, and execution of online marketing solutions for mid-sized organizations. Recognized as a leader in integrated marketing programs, VisionPoint Marketing specializes in web design, search marketing, branding, social networking, email marketing, and ongoing reporting and recommendations. A minority and woman-owned business headquartered in Raleigh, N.C., VisionPoint Marketing received the Greater Raleigh Chamber of Commerce's Pinnacle Business Award for Steady Growth and Profitability, recognizing the firm's outstanding growth and sustained success. For more information, please visit www.visionpointmarketing.com, or call (919) 848-2018. Send inquiries to info@visionpointmarketing.com.

Keywords:
VisionPoint Marketing, Raleigh, Diane Kuehn, strategic consulting, online marketing solutions, mid-sized organizations, integrated marketing, web design, search marketing, branding, social networking, email marketing, User Generated Content (UGC), lunch and learn, Womble Carlyle

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC

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